Connect with us


Vision Benefits Company Names CEO

He’d been serving as interim chief.




PITTSBURGH — Vision Benefits of America has named Jeff A. Hollowood as its president and CEO.

He’d been serving as VBA’s interim president and CEO since March 2018.

“I am excited to take a more permanent leadership role at VBA,” Hollowood said. “I look forward to working closely with our business partners and internal team to further our mission of improving the human experience by utilizing innovative models of service, delivery and advocacy to reduce barriers to high-quality eye care.”

Hollowood served on the VBA Board of Directors in 2012 following nearly a decade of experience in civil litigation, business law, real estate law and regulatory compliance. After serving as chairman of VBA’s audit and finance committee, in 2015, he resigned from the board and became the company’s general counsel. He was appointed corporate secretary in 2016.

“Jeff’s knowledge of the vision industry and VBA makes him well suited for this role,” said Dr. Karen E. Rule, chairman of the VBA board. “Jeff will be an asset to VBA as we embark on the next phase of our strategic plan. His leadership skills, innovation and vision will ensure VBA is in the best position for future success.”

Founded in 1965 as one of the first preferred provider organizations in the country, VBA offers group vision benefits to corporations, municipalities, schools, health and welfare funds, hospitals and health maintenance organizations.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular