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Vision Benefits Company Names CEO

He’d been serving as interim chief.




PITTSBURGH — Vision Benefits of America has named Jeff A. Hollowood as its president and CEO.

He’d been serving as VBA’s interim president and CEO since March 2018.

“I am excited to take a more permanent leadership role at VBA,” Hollowood said. “I look forward to working closely with our business partners and internal team to further our mission of improving the human experience by utilizing innovative models of service, delivery and advocacy to reduce barriers to high-quality eye care.”

Hollowood served on the VBA Board of Directors in 2012 following nearly a decade of experience in civil litigation, business law, real estate law and regulatory compliance. After serving as chairman of VBA’s audit and finance committee, in 2015, he resigned from the board and became the company’s general counsel. He was appointed corporate secretary in 2016.

“Jeff’s knowledge of the vision industry and VBA makes him well suited for this role,” said Dr. Karen E. Rule, chairman of the VBA board. “Jeff will be an asset to VBA as we embark on the next phase of our strategic plan. His leadership skills, innovation and vision will ensure VBA is in the best position for future success.”

Founded in 1965 as one of the first preferred provider organizations in the country, VBA offers group vision benefits to corporations, municipalities, schools, health and welfare funds, hospitals and health maintenance organizations.



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