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Vision Corrections Are Up but Consumer Intent to Buy Is Down and More of What You Need to Know for August

Including Chloé Eyewear makes a move and INVISION takes you to school.





Chloé Eyewear Heads to Kering

Kering Eyewear and Chloé have announced their partnership for the design, development, production and worldwide distribution of Chloé Eyewear to be released for Spring Summer 2021 with a comprehensive range of women’s sunglasses and prescription frames, and a mini-me selection for kids. The agreement will build upon the previous nine year partnership between Chloé and Marchon Eyewear, which resulted in a series of iconic styles such as Carlina, Poppy and Rosie.

Corrections Up, Intent to Buy Down

According to the U.S. Optical Industry Report Card from the Vision Council, the number of adults using any form of vision correction increased by 0.7 percent or about 1.4 million people year over year in March 2020. The Rx Sunglass category showed the largest percentage increase at 3.1 percent. The Rx Eyeglass and Contact Lens categories trailed the overall adult population increase at 0.7 percent and 0.1 percent, respectively. The Vision Council’s Rx Eyewear Future Purchase Intent Index dropped to 99.7 — its lowest in a decade.

Invision Offers CE

INVISION Magazine has partnered with CRO Journal to provide optometrists with a robust continuing education learning platform for delivery of COPE accredited courses. With the increased need for online CE programming, INVISION developed this solution for ECPs to stay on top of their professional requirements with access to a fresh new CE catalog. Students can sign up for CE packages or take individual courses at their own pace and schedule. INVISION and CRO will be adding a robust ABO accredited course offering soon.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].





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