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Vision Corrections Are Up but Consumer Intent to Buy Is Down and More of What You Need to Know for August

Including Chloé Eyewear makes a move and INVISION takes you to school.





Chloé Eyewear Heads to Kering

Kering Eyewear and Chloé have announced their partnership for the design, development, production and worldwide distribution of Chloé Eyewear to be released for Spring Summer 2021 with a comprehensive range of women’s sunglasses and prescription frames, and a mini-me selection for kids. The agreement will build upon the previous nine year partnership between Chloé and Marchon Eyewear, which resulted in a series of iconic styles such as Carlina, Poppy and Rosie.

Corrections Up, Intent to Buy Down

According to the U.S. Optical Industry Report Card from the Vision Council, the number of adults using any form of vision correction increased by 0.7 percent or about 1.4 million people year over year in March 2020. The Rx Sunglass category showed the largest percentage increase at 3.1 percent. The Rx Eyeglass and Contact Lens categories trailed the overall adult population increase at 0.7 percent and 0.1 percent, respectively. The Vision Council’s Rx Eyewear Future Purchase Intent Index dropped to 99.7 — its lowest in a decade.

Invision Offers CE

INVISION Magazine has partnered with CRO Journal to provide optometrists with a robust continuing education learning platform for delivery of COPE accredited courses. With the increased need for online CE programming, INVISION developed this solution for ECPs to stay on top of their professional requirements with access to a fresh new CE catalog. Students can sign up for CE packages or take individual courses at their own pace and schedule. INVISION and CRO will be adding a robust ABO accredited course offering soon.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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