Connect with us

Press Releases

Vision Council Attracts Nearly 3,000 Conference-Goers, Secures Media Coverage at South by Southwest

mm

Published

on

It’s reached 2,630 attendees.

(Press Release) The Vision Council secured a broadcast segment on afternoon news and lifestyle show KVUE ABC Austin Midday, garnering 21,368 viewers as part of its South by Southwest presence to share its blue light, digital eye strain and lens technology messaging.

Additionally, The Vision Council executed appointments with outlets such as “CNN en Español,” Cheddar.com, Engadget.com, U.S. News World & Report and Optometry/Ophthalmology Web, as well as select fashion, lifestyle and health bloggers, to ultimately secure coverage surrounding this topic. Since unveiling its official health lounge at SXSW last Friday, The Vision Council has reached 2,630 attendees.

Jenn Falik, style guru and official ambassador of The Vision Council’s blue light/digital eye strain consumer outreach campaign, made an appearance at Austin Midday to discuss the harmful effects of blue light on the eyes, the causes and symptoms of digital eye strain and the lens technology solutions available. She encouraged viewers to visit an eyecare provider for an annual eye exam, to discuss their digital device usage and to obtain a unique pair of frames with lenses to suit their specific eye health needs.

To further illustrate the message that lenses with blue light-filtering and anti-glare properties can be incorporated into any pair of frames – so style doesn’t have to be sacrificed for eye health – Falik showcased on-trend glasses from Eyewear & Accessories Division members ClearVision Optical, Kenmark Group, Marcolin Group and WestGroupe, as well as Sunglass & Reader Division members FGX International, GUNNAR and Shwood Eyewear. The glasses were outfitted with lenses from Lens Division members Essilor, Hoya and Sutherlin Optical. To view a clip of the segment, click here.

Advertisement

The Vision Council is sponsoring the official health lounge at SXSW – titled “The T-Eye-Me Out Lounge: Give Your Eyes a Break with The Vision Council” – located in the Austin Convention Center and open to all conference badge-holders. Dr. Justin Bazan, and medical adviser to The Vision Council, as well as Falik have been on-site to meet with conference-goers and attending media.

 A full recap from the event will be shared with The Vision Council’s membership in coming weeks.INVISION visioncouncil SXSW

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular