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Vision Expo 2019 OPTImum Retail Award Finalists Announced; Voting Now Open

The program celebrates independent boutique retailers.

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(PRESS RELEASE) ALEXANDRIA, VA – Vision Expo announces the finalists for the second annual OPTImum Retail Award. This award celebrates independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

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The finalists are:

  • Art of Optiks – Wayzata, Minnesota
  • Black Optical – Dallas, Texas, Tulsa and Oklahoma City, Oklahoma
  • Edward Beiner – South Miami, Florida
  • Focus Optical – The Woodlands, Texas
  • Le Lunetier – Milan, Italy

From Feb. 6 to Feb. 25, Vision Expo is encouraging the vision community to share their input and vote to help select the winner. To vote, as well as see the photos and stories of the finalists, click here. The results of the social media vote will factor into the judges’ scores.

The winner will be announced during the exclusive Boutique Buyer Panel on Saturday, March 23, from 5 p.m. to 6:30 p.m. at the new Exhibit Hall destination the BRIDGE.

“We were extremely inspired by all the stories we received for the second annual OPTImum Retail Award,” said Joanne Mohr, event director for Reed Exhibitions. “This is an outstanding group of retailers and the judges had a tough decision to make. We look forward to celebrating the winner at Vision Expo East next month.”

To determine the finalists, a committee of the industry’s top leaders deliberated and voted on which stories they feel are most deserving of the award. This year’s committee members include Dr. Arian Fartash, optometrist and influencer of @glamoptometrist; Christian Roth, eyewear designer and the first Council of Fashion Designers of America member in the eyewear category since 1990; and James Spina, 20/20 Magazine editor-in-chief and senior vice president.

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To register for Vision Expo East 2019, visit VisionExpoNY.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

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Press Releases

Modo Americas Names CEO

The appointment takes effect Sept. 1.

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Rebecca Giefer

(PRESS RELEASE) Following a 15-year tenure at Modo, Rebecca Giefer has been appointed as CEO of Modo Americas, effective Sept. 1.

Giefer started at Modo in 2004 as a customer service representative and quickly rose through the ranks, achieving the position of chief operating officer five years ago.

According to a press release from the company: “Over the past 5 years, Rebecca has overseen significant growth for the company across various sales channels. Last year, Rebecca was awarded equity in MODO as a reward for her incredible work ethic and contributions to MODO’s outstanding results and achievements.”

Within the industry, Giefer has also spread her influence, speaking on various panels and participating in different groups within the Vision Council, on which she is a current board member.

“I am very proud today with this announcement of Rebecca being made CEO of MODO Americas,” said Alessandro Lanaro, Modo’s founder and main shareholder.

“Many years ago, I jokingly told Rebecca that I should watch my chair, and sure enough she did it! Naming Rebecca CEO of MODO Americas was for me a very natural decision. I personally have never met a person that is so committed and has such an incredible work ethic. Together with Giovanni Lo Faro, CEO of MODO International and Tara Montanari, Director of M Factory, we form a formidable team that is so well-aligned to create the opportunities of our constant growth. I will assume the newly created position of Global CEO of our Group that consists of several companies.”

Giefer said: “I’m thankful for Alessandro’s vision and leadership and I’m thankful to have such an amazing team in New York and throughout the Americas. This step in my career at MODO is a very special one and I hope that my story will be an inspiration to members of the team. Last but not least, I’m thankful for the customers that have been on this journey with us. Being an independent eyewear company in the U.S. requires us to constantly reorient ourselves to the ever-changing landscape of the industry.”

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Press Releases

Texas State Optical Elects New Board Leadership

Dr. Reid Robertson is serving as chairman.

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(PRESS RELEASE) HOUSTON,TX — The doctors of Texas State Optical announce the election of the organization’s board of directors and board officers, effective July 1, 2019. The following TSO board members will serve as reappointed officers: Dr. Phong Pham of Houston, TX; Dr. Leigha Nielsen of New Braunfels, TX; Dr. Stephen Stanfield of San Marcos, TX; and non-shareholder C. Edward Buffington of Rancho Cordova, CA. Elected to the board of directors chairman position is Dr. Reid Robertson, past committee chairman of the nomination committee, of Allen, TX.

“I am honored and excited to serve as the Chair of the Board for Texas State Optical,” said Robertson. “Our network is like no other in the ophthalmic world. Our former Vision Quest has aptly been renamed the TSO Family Reunion to celebrate our unique organization. We truly are like a family which works together to support one another. Our strength comes from our doctors and our ability to leverage our power as a group to do more than any single optometrist can do. I am continually grateful for the strength that TSO provides for each of us. I hope to fortify our group for the future.”

John Marvin, president of TSO, said, “TSO Network is pleased to formally announce the inauguration of its new Board of Directors and Officers. We thank these dedicated and talented professionals for contributing their valuable time and expertise on behalf of the Doctors of TSO. Our Board members have been in the TSO Network for under a decade. We are geared to embrace the future changes of the profession with their leadership. We are especially honored to have Mr. Jack Gunion, Dr. Mark Wright, and Mr. C. Edward Buffington continue as non-shareholders on our board.”

In 2014, the TSO board decided to dedicate three board positions to professionals in the industry from outside the group of TSO shareholders. These board positions provide the organization with an outside and more national perspective of the optometry and optical industries.

Each year at the TSO Annual Shareholder Family Reunion Conference, the board elections results are announced. Formerly known as the Vision Quest Conference, Texas State Optical’s annual meeting was renamed to recognize the cultural dynamic that makes Texas State Optical different from other eyecare organizations.

For the first time in a decade, the conference reconvened in Texas at the Lost Pines Resort in Lost Pines, TX. The Family Reunion Conference welcomed 81% of the TSO Network’s shareholders to the conference, alongside over 400 staff and vendors.

“This year’s conference reflected what truly makes Texas State Optical a different and special organization,” said Marvin. “TSO is a family, and that family is not only a family of optometrists and their families. It includes staff members and their families. It also includes our vendor partners and their families. It just made sense to rebrand our annual meeting the Texas State Optical Family Reunion.”

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Press Releases

eyeOs Announces New Website Launch

New website goes beyond showcasing product.

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(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

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Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

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INVISION Podcast

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“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

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