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Vision Expo 2019 OPTImum Retail Award Finalists Announced; Voting Now Open

The program celebrates independent boutique retailers.

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(PRESS RELEASE) ALEXANDRIA, VA – Vision Expo announces the finalists for the second annual OPTImum Retail Award. This award celebrates independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

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The finalists are:

  • Art of Optiks – Wayzata, Minnesota
  • Black Optical – Dallas, Texas, Tulsa and Oklahoma City, Oklahoma
  • Edward Beiner – South Miami, Florida
  • Focus Optical – The Woodlands, Texas
  • Le Lunetier – Milan, Italy

From Feb. 6 to Feb. 25, Vision Expo is encouraging the vision community to share their input and vote to help select the winner. To vote, as well as see the photos and stories of the finalists, click here. The results of the social media vote will factor into the judges’ scores.

The winner will be announced during the exclusive Boutique Buyer Panel on Saturday, March 23, from 5 p.m. to 6:30 p.m. at the new Exhibit Hall destination the BRIDGE.

“We were extremely inspired by all the stories we received for the second annual OPTImum Retail Award,” said Joanne Mohr, event director for Reed Exhibitions. “This is an outstanding group of retailers and the judges had a tough decision to make. We look forward to celebrating the winner at Vision Expo East next month.”

To determine the finalists, a committee of the industry’s top leaders deliberated and voted on which stories they feel are most deserving of the award. This year’s committee members include Dr. Arian Fartash, optometrist and influencer of @glamoptometrist; Christian Roth, eyewear designer and the first Council of Fashion Designers of America member in the eyewear category since 1990; and James Spina, 20/20 Magazine editor-in-chief and senior vice president.

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To register for Vision Expo East 2019, visit VisionExpoNY.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

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Michelin and Essilor Join Forces for Safer Mobility

Collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision.

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(PRESS RELEASE) BOULOGNE-BILLANCOURT / CHARENTON-LE-PONT – As part of their mobilization around World Sight Day 2019, Michelin and Essilor announce the signature of a 2-year collaboration through a Memorandum of Understanding. The collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision on the road as well as good functional tyres reliable up to the wear indicator.

Poor vision and tyres in a bad state of use are two main risk factors for road safety, related to the human factor on one side and to one of the key performance features of the machine – the tyres that connect it to the road – on the other side.

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90% of the information needed on the road comes from our eyes, and yet it is estimated that 1 out of 5 drivers in the world suffers from uncorrected poor vision, usually due to a lack of awareness or to limited access to vision care.

In parallel, around 1 in 2 cars rolls with under-inflated tyres and around 1 in 10 cars rolls with tyres that are beyond the wear limit, which can lead to punctures or accidents.

This is why this partnership between both companies plans on:

  • Increasing awareness campaigns on a global and country scale, through eye screenings and tyre check-ups for employees, customers and the public at large;
  • Providing innovative services to facilitate access to the appropriate equipment to consumers, through the leveraging of both Michelin and Essilor’s respective expertise.

“Tyres and vision are two essential factors for the safety of drivers to which Michelin and Essilor are strongly committed: we have decided to formalize our common engagement for road safety through a long-term collaboration agreement”, said Eric Le Corre, corporate vice-president public affairs at Michelin. “This engagement for safer mobility addresses both the action for the employees of the company and more widely, all drivers. Our action with Essilor will also allow us to highlight the importance of vision for our training for drivers”, added Nicolas Beaumont, senior vice president sustainable development and mobility at Michelin.

“We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres. Yet, there is a lack of public awareness and too few policies on the importance of vision on the road. The support of Michelin is a hallmark and we are very excited about the potential of this collaboration and how it will benefit people” concluded Laurent Vacherot, chief executive officer, Essilor International.

Both partners are already strongly involved in independent respective actions to promote safe mobility.

In 2017, Essilor and Féderation Internationale de l’Automobile (FIA) partnered to lead the fight against the lack of awareness on the crucial link between vision and road safety, through the joint promotion of the FIA created “Check your vision” golden rule, which stands together with other main risk factors on the road (speed, buckle seat belts, mobile phone usage, check tyres, etc). In line with its mission of improving lives by improving sight, Essilor is fully committed to further reinforcing its product range, with solutions that answer drivers’ visual needs, and to continue to leverage innovation as a way to correct, protect and enhance the vision of all road users (drivers, pedestrians, cyclists…).

Michelin, a leader in the field of sustainable mobility and world class tyre manufacturer, has a long-standing commitment to road safety through their local actions and global partnerships with the United Nations Road Safety Collaboration (UNRSC). Michelin is an active corporate partner of the FIA High Level Panel for Road Safety and one of the first private sector donors of the United Nations Road Safety Trust Fund.

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SportRx Becomes 5-Time Recipient of Outside Magazine’s Best Places to Work in America

It was noted for maintaining perks.

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(PRESS RELEASE) SAN DIEGO, CA — SportRx, which specializes in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible paid time off, annual team trips and excursions, and even home-brewed beers on tap in the office, like 2019’s Barley Visible.

Nomination entails a rigorous selection process conducted by Best Companies Group in conjunction with Outside Magazine. Winning companies provide great workplaces for employees and encourage a balance between work and enjoying life in the great outdoors, while also respecting the environment.

“It’s an incredible honor to be named a Best Place to Work again,” says SportRx Vice President Rob Tavakoli, “Inside the building feels like an amazing place to spend your time and energy, and it’s great for that feeling to be confirmed by Outside!”

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Press Releases

EnChroma Glasses Enable Color Blind Visitors to Experience Nelson-Atkins Museum of Art in Vibrant Color

This is in conjunction with a traveling exhibition currently on display at the museum.

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(PRESS RELEASE) BERKELEY, CA – EnChroma, Inc. – creators of patented eyewear for color blindness – announced that The Nelson-Atkins Museum of Art will participate in the EnChroma Color Accessibility Program. Based in Kansas City, Missouri, the museum is making EnChroma eyewear available to color blind visitors so they can experience a fuller range of color as they tour the museum’s collections.

The Nelson-Atkins initiative is being launched in conjunction with a traveling exhibition currently on display at the museum called Access + Ability, on loan from the Cooper-Hewitt Smithsonian Design Museum. Access + Ability includes an exhibit on EnChroma color blind glasses and the condition of color blindness. The EnChroma glasses were also part of the museum’s Access + Ability exhibit at the prestigious, recently concluded World Economic Forum 2019 in Davos, Switzerland.

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“We are committed to making the experience of everyone who comes to the museum as rich and complete as possible,” said Anne Manning, director of education and interpretive programs at the Nelson-Atkins. “It is exciting to be able to offer EnChroma glasses to our visitors who are color blind and know that we are making it possible for them to walk through our galleries and appreciate the range of color in each work of art.”

EnChroma has taken the lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind guests and students to make colorful exhibits, schoolwork, attractions and/or experiences accessible to the color blind. Other venues offering EnChroma glasses to patrons include the Georgia O’Keeffe Museum, Crystal Bridges Museum of American Art, Central Museum in Utrecht, The Netherlands and others.

“We are pleased to have the Nelson-Atkins Museum of Art – with its beautiful grounds and colorful outdoor and indoor exhibits – join the EnChroma Color Accessibility Program and support accessibility,” said Andy Schmeder, co-founder and CEO of EnChroma. “Expanding accessibility for the color blind is clearly on the radar of the art world as more world-class venues continue to join us. We’re pleased that more color blind people will be able to experience EnChroma and participate more fully in the colorful world around them.”

Color blindness affects 350 million people worldwide – 1 in 12 men (8%) and 1 in 200 women (.5%). Backed by science, EnChroma lenses are engineered with special optical filters that remove wavelengths of light where the red and green cones have an excessive overlap in the eyes of people with color vision deficiency. This enables those with red-green color blindness to see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences. To learn more about EnChroma’s Color Accessibility program, contact accessiblity@enchroma.com.

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