(PRESS RELEASE) NORWALK, CT — Vision Expo 2026, co-owned by RX and The Vision Council, is highlighting its latest initiative, Call for NEW, a dedicated program designed to spotlight the most exciting product debuts, technologies, tools and innovations across the optical industry. Taking place March 11–14, 2026 at the Orange County Convention Center in Orlando, Florida, this upcoming show will be Vision Expo’s first unified annual event where companies unveil their newest eyewear collections, eyecare advancements, emerging technologies, AI-driven business solutions, practice management tools and health-focused innovations.
“Celebrating the 40th anniversary, Vision Expo 2026 honors four decades of bringing the global vision community together while setting the stage for a future defined by innovation, collaboration and growth,” said Ashley Mills, CEO of The Vision Council. “Vision Expo has always been where the industry gathers to move forward, and by unifying the show into a single annual event, we’re creating the most impactful platform possible for product launches, next-generation technologies, and the solutions that will drive eyecare and eyewear forward. ‘Call for NEW’ gives brands a dedicated spotlight for their breakthroughs and offers attendees a clear way to discover the products and ideas shaping the future of the industry.”
Call for NEW
This initiative invites exhibitors to submit details about their latest launches, collaborations, booth activations and innovations that will be showcased at Vision Expo 2026. Selected submissions will receive tailored promotional opportunities designed to increase visibility, drive engagement, and help brands stand out on the show floor. From diagnostic advancements and advanced manufacturing tools to AI-enabled platforms, technology-based and on-trend eyewear designs, the selected exhibiting companies will highlight the most compelling developments on the show floor that are shaping the optical landscape.
Vision Expo 2026 will feature more than 350 exhibiting companies, representing leading eyewear designers, major vision care companies, innovators in health and diagnostics, and developers of cutting-edge technology — all debuting their newest offerings at the show. The event will also present more than 220 hours of accredited continuing education beginning March 11, followed by the exhibit hall opening on March 12, alongside an exciting lineup of networking events, partner programs, and after-hours experiences celebrating creativity and community across the industry.
Exhibitors are encouraged to submit their NEW products and activations through the Call for NEW submission page, with selected participants notified at the end of January.
Book Travel and Register Now
Vision Expo’s official hotel block in partnership with Connections Housing is offering the best rates and exclusive benefits and is selling out quickly. Complimentary shuttles will be available from host hotels. The block reservation deadline is February 17, 2026. Learn more and book at https://www.visionexpo.com/en-us/hotel-travel.html.
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To reserve exhibit booth space or learn about sponsorship opportunities, contact Kristin Cammarata, Sales Director, at [email protected].
For speaking opportunities at Vision Expo events, visit here.
For more information and updates, visit www.visionexpo.com.
