Connect with us

Press Releases

Vision Health Alliance Launches First Consumer Awareness Campaign

Let’s Be Clear’ campaign highlights the importance of eyecare.

mm

Published

on

(PRESS RELEASE) ALEXANDRIA, VA — Vision Health Alliance, The Vision Council’s new consumer education initiative that champions eye health as an important part of overall health, announces the launch of its first consumer education movement. The “Let’s Be Clear” campaign debuted last week online across multiple digital and social media channels and features direct, to-the-point messages that highlight the importance of annual comprehensive eye exams.

The Let’s Be Clear campaign aims to speak to consumers directly about the important role eyecare plays in healthcare and overall wellbeing as a primary source of early detection of dozens of illnesses, identifying childhood vision issues, and maintaining quality of life. Messages are targeted to audiences in key demographic groups defined by new consumer research conducted by Vision Health Alliance in coordination with The Vision Council.

12 Images That Show Why Eye Love Spearfish in Spearfish, SD Was Named One of America’s Finest Optical Retailers
Photo Gallery

12 Images That Show Why Eye Love Spearfish in Spearfish, SD Was Named One of America’s Finest Optical Retailers

11 Images That Show Why Sights & Shades in Canandaigua, NY Was Named One of America’s Finest Optical Retailers
Photo Gallery

11 Images That Show Why Sights & Shades in Canandaigua, NY Was Named One of America’s Finest Optical Retailers

12 Images That Show Why Dumas Vision Source in Dumas, TX Was Named One of America’s Finest Optical Retailers
Photo Gallery

12 Images That Show Why Dumas Vision Source in Dumas, TX Was Named One of America’s Finest Optical Retailers

The campaign ads draw attention to identified motivators and direct consumers to customized landing pages that allow them to increase knowledge and build awareness about the importance of annual comprehensive eye exams across all demographics.

To view one of the landing pages, click here.

“The Let’s Be Clear campaign puts eyecare in the center of the healthcare conversation and spotlights the role eye health plays in overall physical health and wellbeing,” said Jane Balek, executive director, Vision Health Alliance. “We are excited about our new path forward and feel there has never been a better time to empower consumers to take control of their healthcare. This could not have been possible without our unwavering support from our incredible supporters and partners helping us to lead the charge to deliver credible, educational information in an impactful and meaningful way.”

Vision Health Alliance is proud to have the commitment of the following industry supporters: Alcon, American Optometric Association, Eschenbach, EssilorLuxottica, Eyemart Express, Healthy Eyes Advantage, Hilco, MyEyeDr., Shopko Optical, Vision Expo and The Vision Council.

Advertisement

Companies interested in joining Vision Health Alliance as founding partners should contact Jane Balek at jbalek@thevisioncouncil.org.

For more information on the Let’s Be Clear campaign, click here.

For the latest updates on The Vision Council’s new consumer education initiative, follow @visionhealthalliance on Facebook, Instagram and LinkedIn ; and @VHAorg on Twitter.

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular