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Visioneering Technologies Names Exec Director of Professional Affairs

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His leadership in contact lenses spans 30+ years.

(Press Release) ATLANTA – Visioneering Technologies Inc. has named Dr. Douglas P. Benoit to the newly created position of executive director, professional affairs. INVISION Doug Benoit print

In his new position, Benoit will be responsible for interfacing with eyecare professionals to increase awareness and use of the NaturalVue 1 Day Contact Lenses product line and its unique advanced-technology designs. He will also be working with professional organizations and educational institutions to raise awareness of VTI and its NaturalVue products.

“The appointment of Dr. Benoit comes at an important time for VTI, as we expand our sales force nationwide to better meet the needs of additional eye care professionals and patients,” said Dr. Sally Dillehay, chief medical officer for VTI. “He is one of the most knowledgeable and well-respected educators and practitioners in the field of contact lenses today. We look forward to having Dr. Benoit bring his vast knowledge and expertise to our growing company.”

Benoit’s leadership in the contact lens industry spans more than 30 years. For approximately 21 years, Benoit served on the executive committee for the American Academy of Optometry’s Section on Cornea, Contact Lenses and Refractive Technologies, including as chair of the section in 2011 and 2012. He earned distinction as a diplomate in this section of the academy, a title earned by less than 170 eyecare professionals worldwide. He is a distinguished practitioner and fellow in the National Academies of Practice-Optometry Section, and a diplomate of the American Board of Optometry. He has conducted multiple FDA clinical studies and published numerous articles, and he lectures frequently on contact lenses and external disease. Benoit received his doctor of optometry degree from the New England College of Optometry in Boston, MA.

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Benoit noted that one reason he decided to join VTI is the company’s focus on patient health, as well as its innovative design for one-day multifocal lenses.

“I am looking forward to contributing to the VTI team with its exciting and innovative product line,” said Benoit. “I know how special the NaturalVue Multifocal lenses are because I have participated in research studies with the design, prescribed it to patients for over two years, and I wear it myself. It is the only daily disposable multifocal contact lens in the U.S. market today with a center distance design, which enables us to address a broad spectrum of visual needs with a full range of powers available in 0.25D steps. It’s a great lens for practitioners and patients who have tried and been disappointed by other products on the market.”

To contact Benoit directly, call 1-844-VTI-LENS (1-844-884-5367), extension 136, or email dbenoit@vtivision.com.

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Charmant Contest Winner Takes Great Adventure

It was an all-expenses-paid-adventure of their choice.

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(PRESS RELEASE) MORRIS PLAINS, NJ –  CHARMANT USA Inc, the manufacturer of high-quality, high-comfort eyewear ran a sales-based promotion for its well-known brand Eddie Bauer. The 2019 Live Your Adventure contest provided one lucky customer with an all-expenses-paid-adventure of their choice.

Dr. Mark Bowers and his wife, Amanda Bowers of Blountville Family Eyecare in Blountville, TN won the trip and enjoyed an adventure in Oregon in August of this year. The trip included a four-day, three-night stay. They were able to select from one of four locations: Maine, Oregon, Arizona, and Colorado.

“We’d like to say thanks to CHARMANT for giving us the once in a lifetime opportunity to experience the beauty of the great state of Oregon,” said Bowers. “We had a wonderful time hiking and capturing the stunning scenery. It was a great adventure!”

The contest was based on purchases, every Eddie Bauer frame purchased from CHARMANT between January 28th and April 30th earned customers one entry into a drawing. Every customer who purchased 20 or more Eddie Bauer frames earned double entries. The drawing was held on May 31st, and the winner was announced in June.

“We always enjoy providing our great customers with opportunities to earn special rewards for their patronage,” stated CHARMANT’s Vice President of Sales, Jean Simone. “We trust that Dr. and Mrs. Bowers enjoyed their adventure; and that this contest will keep the Eddie Bauer brand top of mind for many of our customers.”

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PECAA Launches a Comprehensive Dry Eye Program for Members

It is an all-encompassing, comprehensive learning experience that walks participants through the process of building a dry eye profit center in just 90 days.

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(PRESS RELEASE) PORTLAND, OR – PECAA, a nationwide Doctor Alliance Group representing over 3,700 independent eye care practitioners, announced the launch of a new program to its membership. The program, developed in conjunction with Dry Eye University, is an all-encompassing, comprehensive learning experience that walks participants through the process of building a dry eye profit center in just 90 days.

90 Days to Dry Eye, as the program is being called, will utilize live events, online module courses and interactive coaching to help provide participating practices with customized implementation strategies to help build their thriving dry eye service.

“Dry eye care represents a significant opportunity for a practice to diversify their revenue stream with non-managed care revenue,” said Bryan Hoban, member business manager, PECAA. “This program provides members the tools and resources needed to fully maximize their potential in this space.”

Participating practices can expect to receive clinical dry eye education, staff training, vendor selection coaching, equipment recommendations, facility layout consultations, marketing and referral outreach strategies, and much more.

“PECAA developed this program to support practices who are actively looking for ways to expand their scope of practice and provide better care to patients,” added Jamie Hughes, senior vice president and general manager, PECAA. “Practices engaged in this program will be better prepared to compete in today’s changing eyecare landscape.”

The member-exclusive 90 Days to Dry Eye Program will cost $899, which includes a one year subscription to Dry Eye Access for the entire office and covers the Dry Eye University registration fee and all meals at the live event taking place in Irving, TX March 20 – March 21, 2020.

To learn more about the new program visit pecaa.com/dry-eye-education.

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BHVI Signs Multi-Year, Multi-Million-Dollar Deal with Optometry Giving Sight USA

This makes OGS its preferred project implementation partner.

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(PRESS RELEASE) BHVI has signed a multi-year, multi-million-dollar deal with Optometry Giving Sight USA (OGS) to continue as its preferred project implementation partner. BHVI’s Foundation will provide these key services to OGS. CooperVision (part of Cooper Companies Inc, NYSE: COO) has also renewed its PLATINUM sponsorship of the global OGS organization.

Around the world, there are more than 1.22 billion people who are unnecessarily blind or vision impaired due to a lack of access to eye examinations and appropriate glasses, including tens of millions of children with uncorrected myopia.

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Optometry Giving Sight is a global fundraising initiative who, since 2017, has helped more than 4 million people, in 32 countries by funding basic eye care services. Optometry Giving Sight has funded training more than 2,614 eye care personnel and has supported more than 1,100 eye care centers and optical laboratories around the world.

“BHVI has been working with OGS since its inception to deliver these services across the globe,” says BHVI CEO Yvette Waddell. “We are delighted to continue to work with both OGS and CooperVision to continue to deliver these key services.”

“As world leaders in the optometry field, we have developed the technology and the skills to alleviate and treat vision impairment and we have a social responsibility to share our knowledge with those less fortunate. We take great pride in our relationship with OGS and the wonderful work they do and are delighted that Cooper Vision will be continuing their Platinum Sponsorship.”

“Our goal within the foundation is to make the maximum possible impact with what we have. This deal with OGS means that we can continue to focus on that – optimizing the outcomes for all involved,” says Tim Fricke, acting executive director of the BHVI Foundation.

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