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VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements

This is in support of private practices.

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(PRESS RELEASE) RANCHO CORDOVA, CA – As part of its commitment to support private practice Doctors of Optometry, theVSP Global Premier Program announced it will launch a national consumer advertising campaign, designed to drive patients to Premier Program practices. Debuting later this month, a mix of television, radio, outdoor, and digital advertising will motivate patients to schedule an appointment at a local Premier Program private practice, where they can maximize their benefits and receive a personalized eye care experience.

Enhancements to the Premier Program were also announced to provide doctors more of what they are asking for: improved revenue opportunities, more patients, marketing and exclusive offers, as well as access to the best brands and robust staff training and education.

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Through a new tiered loyalty framework, the Premier Program offers a competitive advantage to private practice through business-building benefits, increased patient traffic, and greater profitability.

“Doctors have asked for greater choice and flexibility, and we’re excited to expand the Premier Program in response to that feedback and support private practice’s ability to differentiate and compete,” said Michelle Skinner, VSP Global’s chief provider relations officer.

Practices can choose their level of participation from three new distinct tiers. To unlock the benefits, practices must meet tier criteria, including flexible combined purchases within the last 12 months from Marchon Eyewear, Altair Eyewear, and VSP Optics. Qualifying practices must also offer consumer conveniences like retinal imaging, exclusive VSP ‘Member Extra’ offers, and free fittings and adjustments. Tiers and key benefits include:

  • Silver: Practices can leverage My Marketing Team to increase patient engagement and will have full access toPremier Academy360.
  • Gold: In addition to enjoying all Silver benefits, practices will receive thePremier Program banner, enhancing their listing on vsp.com to increase patient traffic, complete with online appointment scheduling and more. They will also enjoy special offers and discounts withPremier Program Partners.
  • Platinum: In addition to all Silver and Gold benefits, practices will unlockadditional payments and rewards. They will also have access to job posting andrecruitment services, as well as enhanced marketing services, including complimentary social media management and much more.

Practices can learn more at: EnhancedPremier.com

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Additionally, in response to feedback from doctors, Premier Academy360 is a new educational platform which will soon be made available to practices participating in the Premier Program. Premier Academy360 will offer comprehensive training and education programs tailored to VSP network doctors and staff. Designed to expand potential practice services, enhance the patient experience, and save doctors time and money on staff development, it will include 24/7 online education, webinars, and in-person workshops.

Since the Premier Program’s inception in 2013, $9.2 billion in revenue has been delivered to participating practices, with over 32 million patient visits – with nearly half of them being new patients. Data shows that practices with the Premier Program banner average 2 times more clicks on the vsp.com ‘Find A Doctor’ directory than those without. In 2018, VSP sent 1.4 million members direct marketing encouraging them to visit Premier Program locations to maximize their vision benefits and take advantage of special offers, which helped reduce out-of-network claims.

“In fulfilling our mission of helping people see, we remain committed to connecting VSP members with the core of our network – Premier Program private practices,” added Michael Guyette, president and CEO of VSP Global. “We’re excited by these new investments in the program because they are critical to fulfilling that commitment.”

Additional investments and business-driving initiatives will be announced through the end of 2019, with more to debut at ‘SHiFT19,’ the annual Premier Program meeting in late October.

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Press Releases

BHVI Collaborates with Global Experts to Launch the Myopia Education Program

The launch will see all three courses available in an anytime, anywhere format.

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(PRESS RELEASE) BHVI launches their leading Myopia Education Program at the 2019 American Optometry Academy. The launch will see all three courses available in an anytime, anywhere format. This enables eyecare professionals to complete the program in their own time.

“We want to make our education program easily available to our community of professionals, so they have the flexibility to sign up and learn while still managing myopia in their busy practices” said Pamela Capaldi, Director of Professional Services with BHVI

BHVI has developed the program in collaboration from both BHVI and global experts. The use of interactive case studies, videos, polls and discussions gives participants an interactive, engaging and supported learning experience. Participants have a six-week time frame in which to complete these internationally accredited and recognized courses.

Uniquely, the BHVI Myopia Education Program comprehensively addresses managing Myopia from both a clinical and business practice perspective. The current program includes three key modules; 1. Managing Myopia – Changes the way you understand and treat myopia. 2. Complex Cases – Strategies and tools to help confidently manage more complex myopia cases. 3. The Business of Myopia –Maximize business results and grow your practice through managing myopia.

More about the Myopia Education Program can be found at education.bhvi.org

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Press Releases

Optometry Giving Sight Establishes New Board

Dr. Juan Carlos Aragón is the president.

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(PRESS RELEASE) GOLDEN, CO – Optometry Giving Sight (OGS) announces that it has established a new Board of Directors to oversee the organization. Dr. Juan Carlos Aragón, president of CooperVision’s Specialty Eye Care Division, is the president of the new board. He previously served as Optometry Giving Sight’s chair of their Advisory Council U.S.A. and the Global Board for a several years.

Joining Dr. Aragón on the board are: Dr. Howard Purcell, president and CEO of the New England College of Optometry, Yvette Waddell, CEO of Brien Holden Vision Institute Foundation, Dr. Susan Cooper, former president of the World Council of Optometry and Dr. Earl Smith, former dean of the University of Houston College of Optometry. The OGS Board is meeting in Orlando during the Annual Meeting of the American Academy of Optometry and the World Congress of Optometry.

The past year has been one of transition for Optometry Giving Sight, as it is now focusing most of its fundraising priorities in the United States and Canada. The Brien Holden Vision Institute Foundation, one of the founding members of OGS, continues as a major implementing project partner. The World Council of Optometry, also a founding member of OGS, continues as a partner.

“We are very excited for Optometry Giving Sight’s future as we will be building on our strong history of supporting projects that bring accessible and sustainable eye care to those who are in need in the developing world. We look forward to enhancing our existing relationships in the vision care community and to establishing new partners throughout the industry” says Dr. Aragón.

Currently, Optometry Giving Sight is conducting its largest fundraising campaign of the year, the World Sight Day Challenge. Optometrists, practices and staff, vision care companies and others are all invited to participate in giving sight and hope to thousands of people around the world.

To learn more or make a donation please visit: https://www.givingsight.org/giving/world-sight-day-challenge.html

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Press Releases

Essilor Laboratories of America to Move Bell Optical to ‘State-of-the-Art Industrial Lab’ in December

It will be the largest integrated lab in the ELOA network.

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(PRESS RELEASE) Essilor Laboratories of America announced that it is moving its Bell Optical Lab and building it out into a “state-of-the-art industrial lab” in Columbus, OH.

The Bell Columbus lab will be the largest integrated lab in the ELOA network and will co-locate with the company’s largest distribution center in the U.S., according to a press release. The move is occurring within the Columbus area, from 3671 Interchange Rd, Columbus, OH, to 2400 Spiegel Drive, Suite L, Groveport, OH.

“Bell Columbus will use the latest surfacing, coating, and finishing equipment with advanced sustainability standards to reduce waste and water usage, with faster processing – which supports the company’s efforts to be environmentally friendly and support the communities in which it serves,” the release states.

Employees from Bell Optical will move to the new location later this year, and the company will more than double the number of employees in Bell Columbus.

“Our lab network has a single ambition of improving lives by improving sight by serving customers, patients and consumers with the industry’s most technologically advanced products and highest service levels,” said Christophe Leger, Essilor of America’s senior vice president of operations and supply chain. “Moving Bell Columbus is the next step in our investment and vision of a truly integrated supply chain that leads the industry in delighting our customers and exceeding the expectations of their patients.”

The Bell Columbus Lab will be fully automated with “the most technologically advanced equipment and technology to deliver rapid turnaround times and the highest quality manufacturing of lenses for both Ohio customers and customers across the U.S.,” according to the release.

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