Connect with us


6-Location Optometry Practice Acquired by VSP Ventures

All locations will continue to operate under the EyeZone brand.




RANCHO CORDOVA, CA – VSP Ventures announced the acquisition of EyeZone, a six-location optometry practice in Nevada.

Financial terms of the deal were not disclosed.

Founded in 2004 by Daniel Rowan, OD, EyeZone serves Northern Nevada, with locations in West Reno, Midtown, South Reno, Carson City, Fallon and Lake Tahoe. All locations will continue to operate under the EyeZone brand.

“With an unwavering focus on patient care and commitment to their community, the EyeZone team is a shining example of what a top-notch eye care and eyewear experience looks like,” said Steve Baker, president of VSP Ventures. “We’re thrilled to welcome them to the VSP Ventures family.”

“As we explored options to transition ownership, it was critical that it be with partners that shared our care-focused philosophy and would allow us to continue delivering that care while freeing us from the day-to-day management of the business,” said Rowan. “Partnering with VSP Ventures has afforded us that opportunity.”

In 2014, Rowan merged locations with a practice owned by Mark Michitsch, OD, who became a partner in EyeZone. In 2018, Amber Belaustegui, OD, also became a partner following EyeZone’s acquisition of her practice. Today, there are seven optometrists across EyeZone’s six locations. All doctors and practice staff will remain in their roles.


“Looking towards the next phase in our careers, we wanted to find partners who shared our values,” said Michitsch. “Our reputation and legacy of comprehensive patient care will continue on, and we’re set up for even more success as we look to the future in partnership with VSP Ventures.”

“Transitioning away from the administrative aspects of running a practice allows us to focus on what we love most – seeing patients and providing a differentiated and personal eye care experience to the community,” said Belaustegui.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].


Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Click here for more information.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular