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Warby Parker Adds ‘Virtual Try-On’ Option to Its App

It uses Apple’s face-mapping technology.

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Warby Parker has added a “virtual try-on” feature to its iPhone app.

It allows users to see what frames would look like on them using augmented reality, Wired reports.

The system relies on Apple’s face-mapping technology. It uses the iPhone’s front-facing camera.

Wired reports that the feature gives you a preview in “impressive detail.”

The feature has been a long time in the making.

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“We’ve been patiently waiting for technology to catch up with our vision for what that experience could look like,” said Warby Parker CEO Dave Gilboa, according to Wired.

Warby Parker also offers a mail-order service in which customers can receive five frames to try for free before making a purchase.

Read more at the Wired

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Sports Eyewear Brand Acquired

Its products include sunglasses, goggles, helmets and prescription eyewear.

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BOSTON, MA — Bollé Brands announced that it has acquired the Spy Optic brand, a move that “signals a strong commitment to playing a leading role in the premium performance sports and sports lifestyle eyewear and helmets markets.”

Financial terms of the deal were not disclosed.

Founded in 1994 and based in Southern California, Spy Optic designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear. Spy Optic joins Bollé’s brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

“We are excited to have acquired such an amazing brand. SPY Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where SPY Optic will leverage our Bollé Brands international distribution network,” said Peter Smith, CEO of Bollé Brands. “Our dedicated approach, support, and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.”

Bollé was acquired by A&M Capital Europe in August 2018.

 

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These Eyeglasses Block Facial Recognition Technology (VIDEO)

They’re called IRpair and Phantom.

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Chicago startup firm Reflectacles is creating eyeglasses to thwart facial recognition technology, Chicago Inno reports.

The company is raising money via Kickstarter for its latest products, called IRpair and Phantom. They’re expected to be delivered in April.

Chicago Inno reports that they “block 3D infrared facial mapping during both day and night and block 2D video algorithm-based facial recognition on cameras with infrared for illumination.”

Company founder founder Scott Urban says he’s heard from people in other countries who want to stay out of facial recognition data banks while participating in protests.

So far, about $34,000 has been pledged on Kickstarter from 193 backers.

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Optical Product Firm Looks North to a Whole New Market

It will distribute contact lenses in Canada.

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CORAL SPRINGS, FL – ABB Optical Group, a provider of optical products and business solutions in the eyecare industry, announced its expansion into the Canadian market.

Beginning in 2020, ABB Optical will distribute contact lenses in Canada, starting with servicing FYidoctors, Canada’s largest doctor-owned provider of eyecare and ophthalmic products and services, and Independent Alliance clinics.

The company stated in a press release: “According to ABB OPTICAL’s market intelligence, eye care professionals in Canada have not had the opportunity to benefit from contact lens consolidation and business management best practices with one distributor – a common model in the United States which provides efficiency, cost savings, and better, faster service for practices and patients.”

“We are excited about our expansion into the Canadian market and look forward to serving the country’s eye care professionals,” said ABB Optical CEO Tom Burke. “We have seen time and time again that efficient contact lens supply chain management can help improve patient care. Benefits to a practice include lowered costs, administrative time savings and improved turn-around time for patients to receive their lenses.”

Burke added that ABB Optical’s expansion into Canada also benefits the Canadian economy, stating, “In addition to servicing eye care professionals, we’re excited to be making a substantial economic investment in Canada. ABB OPTICAL will operate its own Canadian distribution center which will house inventory, and our expanded business will provide job opportunities for Canadians.”

FYidoctors’ CEO and Chairman Dr. Alan Ulsifer said, “ABB’s entrance into Canada will bring incredible benefits to Canadian optometrists. The company’s proven systems of single source ordering, direct to patient delivery, and business solutions and services will help Canadian optometrists thrive in a market that continues to be challenging. We are very excited and proud to be their first customers.”

ABB Optical noted that it “also offers other business solutions for the optical industry that could benefit Canadian eye care professionals in the future, such as lens fabrication, ophthalmic lens distribution, frames distribution, practice development strategies, a data and analytics platform, and gas permeable contact lens manufacturing.”

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