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Warby Parker Plans to Approach 100-Store Mark in 2018

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It currently has 64 locations.

Warby Parker, which currently operates 64 brick-and-mortar stores in the U.S., hopes soon to approach the 100-location mark, CNBC reports.

The eyewear retailer has also tried out other formats, such as pop-up locations and mobile stores in buses.

Warby Parker co-CEO Neil Blumenthal told CNBC the company is “trying to approach retail expansion in a very deliberate manner, where we are testing and learning.”

At the beginning of 2017, the company had 46 stores.

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Blumenthal has said it’s possible his company will one day operate between 800 and 1,000 stores. The company made its mark as an e-commerce retailer but has since 2013 been opening physical stores. 

Read more at CNBC

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