Connect with us

Headlines

Warby Parker Rediscovers the Holiday Gift Card

mm

Published

on

It’s one way they turn one-offs into steady customers.

Aggressively forward-thinking Warby Parker is bullish on one of the oldest tricks in the marketing book: gift cards. “Because people are shopping on Pinterest or Instagram or another retail site, but they aren’t shopping in the same way on any of those platforms,” says exec Chris Maliwat, making gift cards an “effective way to get them to hop on deals or products wherever they happen to find them.”

Read more at Ad Exchanger

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular