Eyewear retailer Warby Parker is launching an “extended sizes” collection to help more consumers benefit from its products.
It features “five proportional sizes, ranging from ‘extra narrow’ to ‘extra wide’ and even including low bridge options,” the Observer reports.
Twenty-seven styles are available in seven best-selling frames.
To leverage augmented reality, the company utilized Apple’s ARKit and TrueDepth camera to create software that evaluates proper fit, according to the Observer.
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Warby Parker co-founder Dave Gilboa was quoted saying, “We started getting feedback from our customers saying, ‘I love these styles, but you don’t have anything that fits me’ or ‘you only offer one frame that fits me.’”
Chain Store Age reports that Warby Parker spent two years developing the new sizes.
