Connect with us

Headlines

Warby Parker’s New Sunglasses Are Only Available on Social Media

mm

Published

on

 

Retailer experimenting with new point of sale.

Warby Parker is offering a limited-edition sunglass that’s only available for purchase by its followers on Snapchat, TechCrunch writes. The article says that the eyewear retailer posted a story on Snapchat with a unique URL where its followers could buy a “head-turning Haskell in Crystal, now with new silver mirrored lenses” for $95.

Warby Parker co-founder Neil Blumenthal explained the company’s thinking behind this e-commerce strategy to TechCrunch writer Anthony Ha: “Snapchat’s Lenses, Geofilters and Stickers separate it from other social networks by making communication more creative, fun and casual. These unique tools translate to commerce and align with our philosophy that shopping should be fun, especially when shopping for a highly social accessory like glasses which everyone immediately sees on your face and invites conversation. Offering this limited-edition pair of glasses to our Snapchat followers seems like a no-brainer as we strive to make buying glasses as enjoyable and convenient as possible.”

Read more at TechCrunch

SPONSORED VIDEO

Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter.

It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular