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WaveRFID & Optify Online Integration Announcement

This integration enables seamless pre-shopping, online eyewear purchases, and real-time inventory tracking for Optify and WaveRFID users.

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(PRESS RELEASE) VILLA HILLS, KY — WaveRFID, the 10-minute inventory management solution for optical retailers, and Optify Online, the premier omni-channel e-commerce platform for eye care providers, are proud to announce a new integration designed to streamline the optical shopping experience for both patients and practices.

This integration provides both Optify and WaveRFID users alike, the opportunity to interact with patients more effectively, offering seamless pre-shopping experience and online eyewear purchasing – all while keeping in-store and online frame inventories accurate with up-to-date inventory tracking.

With this integration, eye care providers can:

  • Seamlessly manage their inventory across all retail channels outside of their EHR/PMS with minimal effort and staff time.
  • Sync WaveRFID’s industry leading inventory management system with Optify’s industry leading online product catalog.
  • Enable patients to browse frame selections before their appointment.
  • Provide a seamless purchasing experience both in-office and online.
  • Improve efficiency in inventory tracking and product availability.

Practices already using WaveRFID will have the option to adopt Optify as their enhanced e-commerce solution, providing patients with an optimized online shopping experience for eyewear. To support this transition, Optify will honor current WaveRFID pricing for these customers for the first year. Both companies will offer joint support and training to ensure smooth implementation and maximize the benefits for customers.

“At WaveRFID, we are committed to making inventory management effortless for eye care providers so they can focus on patient care,” said Darla Shewmaker, Co-Founder and CEO of WaveRFID. “By integrating with Optify, we are taking a giant leap forward in helping practices extend their optical storefront beyond the physical location, ensuring patients can more accurately pre shop in stock inventory ahead of their exam and purchase eyewear the way they want to.”

“Today’s patients expect a seamless online experience, and this partnership further helps to ensure that eye care providers can meet those expectations,” said Dave Barton, Co-Founder and CEO of Optify Online. “By combining WaveRFID’s inventory expertise with Optify’s powerful omnichannel e-commerce capabilities, we are giving practices the tools they need to modernize their patient experience and increase revenue.”

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The WaveRFID and Optify Online integration is now available for practices looking to expand their digital optical storefronts.

To learn more about how this integration can benefit your practice, visit WaveRFID or Optify Online.

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