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Here’s What ECPs Would Tell Their Employees in a Single Sentence

Lots of words of encouragement and an overwhelming fear that the place might burn down reigned supreme.





If you had to take leave of your store for a year and the only communication you could have with employees was a single sentence, what would you write?
  • Greet every customer that comes through the door and treat them like a member of your family. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • You’re doing fine … be back in 365 days! — Chris Clark, Advanced Eye Care, Panama City, FL
  • I’m watching. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Good luck and be sure to put on your Sherlock hats because you just might have to do some detective work while I’m gone. — Christine Howard, Eyes on Plainville, Plainville, MA
  • Time is a gift, protect it all cost. — Colby Spivey, Vision Center South, Dothan, AL
  • Be kind and caring; help our people. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
  • Stay busy and smile. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • The office is in great hands as long as you work together. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Have fun and don’t burn it down. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Be kind and smart with what you do. — Tina Gladen, Northeast Optical, Minneapolis, MN
  • Use your best judgement and make the patients happy. — Nick Stubblefield, Eye Care Avenue, Frisco, TX
  • You’ll be fine! — Emily Choate, F.Y. Eye Care Associates, Charlotte, NC
  • Treat people special and be kind to yourself and your family! — A J Saper, Exceptional Opticians, Houston, TX
  • The work is never done. Go home and be with family, they come first; then take care of our clients … like they are family. — K Elizabeth Bouravnev, Bergh White Opticians, Springfield, IL
  • Thank you, I trust you to make good decisions, you’ve got this. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Lord, help us! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Do you have my back? — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • You’ve got this. — Justin Tenczar, Berkshire Eye Center, Pittsfield, MA
  • Stay the course. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • Be the boss. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • Keep up our culture! — Morgan DiMaggio, Taylor Eye Care, Carmi, IL
  • I love you guys, see you on the other side! — Scott Mann, OD, INVISION, Christiansburg and Salem, VA
  • Do what you do best and go kill it! — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ
  • I’ll be back. — Steve Burek, Metro Eye, Milwaukee, WI
  • Thank you for taking care of the business while I’m gone! — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • Be nice to everyone who’s mad I’m not there. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • You got this. — Ashley Szalkowski, Guild Eyewear Studio, East Aurora, NY
  • You know how to do this, and do it well, so just keep doing it! — Pablo Mercado, Highland Eye Boutique, Atlanta GA
  • Don’t burn the store down. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Don’t forget me. — Rick Rickgauer, Vision Associates, Girard, PA
  • Behave! — Renee Karnavas, Zionsville Eyecare, Zionsville, IN
  • Work like you own it. — Melissa Taylor, Tablerock Family Vision Care, Branson West, MO
  • Take care of the patients first. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • What would Dr. Sayers do? — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Don’t forget to water the plants! — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Be nice and don’t screw it up! — BJ Chambers, Carrera Optical, McQueeney, TX
  • Make me proud of you. — Robert M Easton Jr. OD, FAAO, Oakland Park, FL
  • I trust you guys, good luck! — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • I’ll be back! — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Are you still there? Weather is lovely today in Tahiti. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Be flexible and ready for anything and to do anything needed. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Focus on what is right. — Paul Wilford, Tallahassee Eye Center, Tallahassee, FL
  • Please do not destroy the practice. — Ken Weiner, OD, Livingston, NJ
  • Don’t f*@k up. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Build relationships and serve well. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • I know this optical will be in great hands so rock those sales! — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Pay attention to customer service. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.


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