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We Asked ECPs: “What’s Your Idea of a Perfect Day in Your Business?” Here Are Their Answers

Turns out it really doesn’t take much: on-time customers, pleasant patients, mulitple pair sales and all private pay! Bonus, if you’re not even there when it all happens!





What’s your idea of a perfect day in your business?

  • Every patient purchasing minimum two pair of glasses and all private pay. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Sales over $10K in the dispensary. — Geoff Graham, Lake Country Optometry, Lake Country, BC
  • Everyone at work, no customer issues and a $4K plus day. — Jeff Rabbitt, Rabbitt Family Vision Center, North Sioux City, SD
  • Do I have to be at the office? OK, for me to be on vacation and the clinic to run smoothly and be profitable! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Patients are on-time and purchase amazing eyewear. Staff happy and having fun. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Private pay patients who need eyewear and contacts that appreciate and value our services. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • When our mission, vision and values come to life. Our patients find the perfect eyewear, our store is beautifully merchandised with product I’m proud of, and our team is working in harmony. Happy patients, doctors and staff! — Lorie Fox, Bakersfield Eye Care, Bakersfield, CA
  • When daily sales goals have been exceeded, patients who have picked up their eyewear are “over the moon” happy and are our new ambassadors. — Ron Catterson, Clear View Optix, The Villages, FL
  • Steady flow of patients who order eyeglasses and contact lenses. — Carolann Speranzo, OD, Second Sight, Quincy, MA
  • Sales up. No holes in schedule. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • No drama from staff or patients. Happy patients where we accomplish a lot and staff is focused. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • Happy customers, no stress, lots of laughs. — Jordan Flitter, Paris West Optical, Baltimore MD
  • A nice steady flow of A+ patients happy and grateful for the care and services we provide. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY
  • All staff and patients show up for a full schedule. Lots of smiles. Stay on time. — Gregory Hicks, OD, Family Eye Care Centers, Sandusky, OH
  • A high revenue day with no patients unhappy would be the perfect day! On time for appointments; not late and not too early. — William Chancellor, Best Chance Optical, Forsyth, GA
  • Lots of optical sales with happy dispense patients too. — Melissa Taylor, Tablerock Family Vision Care, Branson West, MO
  • Nice steady day with happy customers spending money and getting out on time. — Julie Uram, Optical Oasis, Jupiter, FL
  • A good mix of medical and vision encounters with patients who listen to my recommendations and follow my prescribing. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
  • Go to church, breakfast meeting with vendors, go through email, check in with offices, back to email, check in with optical network via calls or social media. — John Bruening, Geauga Vision Group, Middlefield, OH
  • All routine exams, no emergencies, multiple pairs of glasses for all patients and a free lunch. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Lots of private pay patients who buy unique eyewear. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • A day packed with fun happy patients, trying on and buying glasses that look great and solve all of their vision needs with a few dry eye patients thrown in the mix. — Lisa Smith, Precision Eye Care, Vancouver, WA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.


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