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We Asked What Your Favorite Feature in Your Business Was and the Answers Were Awesome!

The open spaces, the colors, the way it smells, the staff, the inventory … the polar bears!

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question:

What is your favorite feature of your store and why?
  • Our color scheme – which just so happens to be my favorite color. — Christine H., Plainville, MA
  • Independent lines in optical- product, designs, and styles not all the same. — Tracie R., Austin, TX
  • The break room; it’s my happy place. — Steve B., Milwaukee, WI
  • We just did a complete gut renovation and I love the clean, modern feel with pops of lime green color in our desktops and decor. — Larah A., Tarrytown, NY
  • Our front lobby, I love how clean and joyful it looks. It smells really good in our office, often when patients walk in, they complement how good it smells. — Sophia P., Huntley, IL
  • We have the most wonderful people, staff and patients. It is by far and away the best feature of our optical. — Dierdre F., Littleton, CO
  • We are in the process of doing a year-long renovation. Right now, I don’t have a favorite feature but I am sure I will when construction is done. — Scott L., Greenville, SC
  • Kids area: A cave with DVD player, table to color, books, and beanbag chair. — Marcia E., Dublin, OH
  • “True Vintage,” never been worn, new but old 1900s to 1990s. — Bob H., NY & Boston, MA
  • A lot of one-on-one time with patients. — Mason C., Ozark, AL
  • Our optical shop! It’s in the middle of the waiting room and has large windows for all our patients to be able to see into the optical. We have natural skylight coming through our tall ceiling and it’s very inviting. — Deborah T., Austin, TX
  • That we’re technology forward. — Michael L., Reno, NV
  • We have a beautiful feature wall in our lobby that is made of stone. — Kate B., Hutchinson, KS
  • Three empty shelves that I can decorate and use pretty much how I deem fit. I can be creative for the season or just for beauty. I love to color coordinate the design to individual frames each month. — Chris C., Panama City, FL
  • The natural light that enters through the 23 large windows throughout our office is one of my favorite things. Our old office only had two windows in almost 8,000 square feet so I really appreciate our current windows. — Barbara B., Harrisburg, PA
  • The one that’s coming. We moved to our present location last year and are about to refit the front office. Our big CNC is going smack in the middle of the shop. We’ll be looking to INVISION for a nod after the buildout. — Kevin C., Glenview, IL
  • The lab. It’s where everything comes together to make the patient happy. — Robert L., Jefferson City, MO
  • My boss, he’s the best. — Shannon C., Fort Dodge, IA
  • It’s a large, new beautiful space with windows. — Betsy B., Zionsville, IN
  • Our logo on the wall as you enter our store. It is easy to spot from the waiting area — we’re inside of a clinic — and it’s a conversation starter. — Amy D., Fergus Falls, MN
  • The light, comforting and calm atmosphere. — Kelsey B., Winston Salem, NC
  • It’s smalltown location. — Rick R., Girard, PA
  • Being located on a busy town square in a small community with early 1900’s architecture is an awesome part of our store. — William C., McDonough, GA
  • Music! I love upbeat music in the lobby and optical. We also had the employees pick a few of their favorite songs and put together an office playlist. — Douglas H., San Angelo, TX
  • Our independent frame selection. — Gerald K., Fernandina Beach, FL
  • It is mobile. I am there for those that want my styling expertise that will help them express their and personal self. — Karen M., Wyoming, MN
  • Nostalgia. — Rick P., Clinton, NY
  • The selfie wall! — Lule B., Oak Lawn, IL
  • Does our ‘staff’ count as a feature? Because patients who enter our store are greeted with smiling faces and positive attitudes. — Stephanie P., Mount Vernon, OH
  • My staff! They are amazing! — Kristina J., Mishawaka, IN
  • Just one?? The glasses table the owner’s husband made for our welcome area. The fact that I now have an office. Our optical! The cozy dispensing areas and the fireplaces that all open to a courtyard. — Jenna G. Fargo, ND
  • We moved to a new location two years ago and I absolutely love how clean and bright it is! No more clutter or oak furniture. An office to truly be proud of! — Susan K., Phoenix, AZ
  • The extensive inventory. — Jordan F. Baltimore, MD
  • Indoor plumbing. — Richard F., Wildwood, NJ
  • The music, it puts me in the mood to shop. — Patti R., North Andover, MA
  • The cheerfulness created by the colors, design and natural light. — Scott M., Christiansburg and Salem, VA
  • My fireplace wall. Because it feels living roomy. It’s at once whimsical, organic and cozy. All the features I want to embody in my sales experience. — Nikki G., Oakdale, MN
  • The chandelier, it is centered over our large table. It draws people right to the back of the store. — Jennifer Y., Canandaigua, NY
  • I know this sounds dumb, but the window tint. It’s reflective on the outside, so I can people watch and no one can see. #onlyslightlycreeper. — Nick S., Frisco, TX
  • The rustic furnishings. It gives it this comfy, well-lived environment that I love. — Pablo M., Atlanta, GA
  • The frame gallery! It is beautiful and exciting! — Amie R., Spring Hill, TN
  • The ceiling. We have all types of items on the ceiling; pull down mirrors, local celebrities who have visited us, pictures of sporting events, awards. — BJ C., McQueeney, TX
  • We have a very bold, saturated wallpaper against our back wall. — Margot L., Madison, WI
  • The inventory. — Keontae M., Royal Oak, MD
  • The open floor plan for our optical boutique. — Colby S., Dothan, AL
  • The store itself is unique! In an 1860’s building with original floor and tin ceiling. I also had the waiting room ceiling painted with hidden objects for kids to find while they sit. I love everything about my shop! — Jennifer L., Dansville, NY
  • Our Mascot IRIS: it’s a large polar bear we inherited during Christmas decorating a few years ago. Iris greats patients and you will see multiple selfies a day with her. I try to always keep good sunglasses on her. — Jami K., Wausau, WI
  • The artwork we have on our “It’s Nice to See You” wall where our patients love to take selfies with their new eyewear collection. — Sohini P., Orlando, FL
  • The clean, futuristic appearance of the office. Even though we work as an optometrist, optician or technician, we are really in the perception business. — Mark P., Orlando, FL
  • The subtle steampunk art in each room and painted on the side of my building. — Marc U., Pine Beach, NJ
  • The overall aesthetic. It’s very open and has high ceilings. Modern but welcoming at the same time. — Amy F., East Brunswick, NJ
  • The decor. Our store has such a cozy, fun vibe that it instantly relaxes our patients and lets them know from the get-go that we are a place that cares about them and where they can feel comfortable with their eyecare. — Cynthia S. Lewis Center, OH
  • Our yellow bench swings. They make us smile in so many ways; when we get to sit on them for sunny spring/fall lunch breaks, when passers-by stop for a break/phone call/people-watching session, and of course, our young patients. We all need more bright yellow swings in our lives. — Jen H., Sandpoint, ID
  • The patient-centered staff. — Zachary D., Saint Peter, MN
  • My team! They are simply amazing. Everyone is on the same page, we hold to our core values, and we all share the same goals. — Ben T., Miami, FL
  • The décor. The office was a collaborative effort. — Pam P., Downers Grove, IL
  • My BEAUTIFUL design! Totally different! NO front desk, all focused on design and aesthetics. — Jennifer S., Norwalk, CT
  • I love our optical because it’s super open with a lot of windows and exposed beams/pipes. — Morgan D., Carmi, IL
  • Our display window; we can be creative! — Tina G., Minneapolis, MN
  • Our display wall, I haven’t seen another like it. — Ron C., The Villages, FL
  • Our new fishtank! We have a stand with discontinued frames we couldn’t return in it and an old pupilometer that we took all the electrical components out of. The fish are now just as involved in picking out an awesome pair of glasses. — Anna K., Kittery, ME
  • The patients. — Bev T., East Stroudsburg, PA
  • The workshop. — Travis L., Logan, UT
  • Me. — Chris G., Inver Grove Heights, MN
  • The display. I go to antique stores and estate sales and pick up anything optical that is appealing to the eye. — Jeff G., Spring Valley, CA
  • Our staff. We have spent years hiring the very best in the optical world and it shows. No matter what our competition does, be it advertising, renovations, new inventory, nothing beats a dedicated, passionate staff that totally gets your ideals. — Harris D. Scarsdale, NY
  • I love our showroom. It is bright and neat. — Steven N., State College, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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