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We Still Have Work To Do and More of What You Need to Know for October

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Still Work to Do

VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision their most important sense. Only 1 percent know conditions like thyroid disease, high blood pressure, autoimmune disorders and types of cancer can be detected through annual exams. Additionally, 8 in 10 parents agree that a regular eye exam helps kids in school, but nearly half wait until their child complains to schedule one. vsp.com

Whole Child Collaboration

The VISION IMPACT INSTITUTE and THE COOPER INSTITUTE announced a one-year collaboration to raise awareness about the importance of good vision and physical fitness for children to improve health for the ‘whole child’ funded by a grant from The Rosewood Foundation. The Cooper Institute will share the Vision Impact Institute’s eyesight-related information through digital and other customer-facing channels. visionimpactinstitute.org

Rachel Rachel Roy Eyes

A&A OPTICAL has signed a licensing agreement for RACHEL Rachel Roy (RRR) eyewear. It includes worldwide distribution of women’s ophthalmic eyewear and sunglasses. Robert Liener, A&A Optical President/CEO, says, “RACHEL Rachel Roy has mastered ready-to-wear fashion…at attainable prices… The eyewear will complement the fashion apparel with inspiration from RRR designs.” The ophthalmic eyewear will debut at VEE 2019. aaopticalco.com

Study: Myopia Slowed in Kids

A four-year study shows the impact of a pioneering contact lens management approach to slowing the progression of myopia in children. The ongoing trial is assessing a specially-designed, dual-focus myopia control 1-day soft contact lens. It is commercially available as COOPERVISION MiSight in select countries. No other prospective randomized controlled study has offered such conclusive data. coopervision.com

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SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Profitability with Managed Care: It’s Real

In the first of this three-part series, Dr. Eric White, Complete Family Vision Care, talks about managed care, and how to put your practice on the path to profitability.

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Better Vision

The Growing Daily Disposable Opportunity and Smart Ways to Sell Them

Plus 6 of the newest products on the market.

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Daily contact lens use continues to rise. According to the Vision Council’s June 2018 VisionWatch Contact Lens Report, 5.7 million of the 41.8 million contact lens wearers in the U.S. wear daily contacts. This figure has increased from 5.4 million in June 2017. Dr. Susan Resnick, a New York-based contact lens specialist, believes the greatest opportunities for growth lie in prescribing daily multifocal designs to the presbyopic population and in offering them as the standard in care to children.

CooperVision

clariti 1 day, MyDay, and Proclear 1 day
(800) 341-2020 | coopervision.com/practitioner
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Johnson & Johnson Vision

1-Day Acuvue Moist and Acuvue Oasys 1-Day with HydraLuxe Technology
(800) 874-5278
jnjvisionpro.com

Menicon

Miru 1-Day
(800) 636-4266
meniconamerica.com

Bausch + Lomb

SofLens, Biotrue ONEday, Biotrue ONEday Multifocal for Presbyopia, Biotrue ONEday for Astigmatism
(800) 828-9030 | biotrueonedaylenses.com
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Alcon

Dailies Total1, Dailies AquaComfort Plus. Both are available in a multifocal and Dailies AquaComfort Plus comes in toric. (800) 875-3001 | alcon.com

Visioneering Technologies

NaturalVue Multifocal with Plus Power, NaturalVue Sphere with Hyaluronic Acid.
(844) 884-5367 | vtivision.com

Smart Ways To Sell Daily Contacts

Dr. Susan Resnick, Farkas, Kassalow, Resnick & Associates, New York City

We believe dailies are the best solution long-term; we use a three-pronged approach to convince patients to wear them. First, dailies are the safest modality for cleanliness, allergies and comfort. So, we fit our patients in them unless they can’t wear them. For new patients, we tell them 75 percent of our patients wear dailies. Two, for established contact lens patients, we ask if they’re happy with their vision, comfort upon insertion and how many hours they wear them. Three, convenience is the hook for most patients, along with the medical benefits. Once we explain that we’re prescribing a daily disposable, we take a proactive stance and cost becomes secondary. I believe we still have a lot of opportunity to recapture and present dailies to the presbyopic population and children.

 

Dr. Brett O’connor, Pullen Eye Care, Jacksonville, Fl

We fit most patients in daily disposables and are confident prescribing them. We believe they’re the best choice for anyone with significant risk of corneal inflammation or infection. They are the most compliant modality and patients find them the most comfortable and convenient. My go-to “workhorse” is NaturalVue Sphere which has a unique wetting agent. If a patient has ocular surface disease or dryness I prescribe Dailies Total1 or Acuvue Oasys. After doing an exam, one of our managers will help patients understand how to maximize their vision benefits, manufacturer’s rebates and incentives so they can order an annual supply. We re-evaluate our prices routinely against our nearest competitor, Walgreens. We know their prices and adjust ours accordingly. With an online ordering portal and free shipping, we’re well positioned to compete on service.

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New Licenses Galore and More of What You Need to Know for January

What’s new in 2019.

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Becks Spex

Marchon and Victoria Beckham Ltd. have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear launching for Fall 2019. Developed in Italy, the collections embody Beckham’s refined aesthetic referencing the brand’s distinctively modern ready-to-wear and accessories lines and will be sold globally in select department stores, specialty stores, and premium optical retailers, as well as in Victoria Beckham retail locations and on victoriabeckham.com. / marchon.com

Sightbox for Doctors and Patients

Sightbox, the membership contact lens service, has launched a new website offering unbranded, OD-reviewed educational content that eyecare professionals can share with their patients. In addition to educational resources, content on the site includes a doctor-contributed blog, Sightbox FAQs, and informational videos. doctor.sightbox.com

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A Very British Partnership

Luxury British eyewear brand Cutler and Gross and British designer Paul Smith have entered a 3-year agreement for the design, production and worldwide distribution of Paul Smith sunglasses and optical frames. All frames will be made by hand at Cutler and Gross’ factory in Italy. The collection launches at Mido in February 2019. cutlerandgross.com

New Eye Health Center

Prevent Blindness has established the Center for Vision and Population Health, a coordinating body for effective practices, state-level technical assistance, and programmatic interventions, to advance vision and eye health from a population health perspective. Working in collaboration with experts, CVPH will identify areas of geographic, population and disease significance to elevate the attention given to eye health in public health programs. preventblindness.org

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Tort Report: 9 Variations on an Optical Mainstay

Catch some of the most notable new tortoise styles.

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In Your Dreams

Five-year-old Barcelona-based brand Gigi Barcelona has launched its first campaign — OWN YOUR DREAMS. Inspired by lucid dreams, the campaign plays in the space between dreams and reality. The concept behind the campaign is that we are able to control our lives and make our dreams a reality. The campaign is accompanied by a video titled The Relay, which can be viewed on their website. The Jazz ophthalmic style (r) and Miami sunglass (l).

$229-$329

gigibarcelona.com

Via Spiga

A full-rimmed zyl frame, the Tabita brings its style game with metal rivets and an engraved Via Spiga logo.
(800) 765-3700, zyloware.com

$188.85

Cole Haan

Made with ultra-thin stainless steel and the lightest of rubbers, the slim-and-trim CH6067 is part of Altair’s Grand.ØS Collection and shown here in Tokyo tortoise.
(800) 505-5557, altaireyewear.com

$126

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L.K.Bennett

Oversized, yet not overdone, the acetate LKBSUN12 makes its mark by bringing a solid and a tort look together.
millmeadopticalgroup.com

$220

Blackfin

Part of the Blackfin Lamina PLUS collection, the Jedway is a titanium frame with acetate rims. It features the Sharklock locking system (which received the Silmo d’Or prize) and Swordfish temple tips with break-off guides for easy shortening.
(877) 889-0399, villaeyewear.com

$425

Rain City

Straight out of the Pacific Northwest, the woodgrain texture and matte split on a P3 shape give the acetate 1054 its uniqueness.
(866) 214-8987, raincityeyewear.com

$249

Komono

The Quin White Gold delivers a quiet look — one where the tort is almost a secret. With acetate tips, this frame features a three-barrel stainless steel hinge.
(844) 240-4130, komono.com

$191.12

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Tom Ford

A combination cat-eye shape, the FT0657 brings the runway to the wearer and features the T logo on the rim.
(800) 345-8482, marcolin.com

$475

Giorgio Armani

With unexpected shapes and colors, the Les Malachites embodies the personality and fashion-forward feel of the Giorgio Armani brand. This style is a metal frame with an acetate bar.
(800) 422-2020, my.luxottica.com

$330

Original Penguin

Named in honor of legendary bowler Anthony Earl, the acetate Earl combines light and dark torts, with a bit of translucency added to the mix as well.
(800) 627-2898, kenmarkeyewear.com

$180

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