MVI released a new report.
Gucci is the favorite eyewear brand of the “wealthy millennial” consumer segment in the U.S., according to a new study.
Rounding out the top five in the research by MVI Marketing are Ray-Ban, Dolce & Gabbana, Prada and Oakley.
MVI conducted the study online with 978 male and female respondents ages 25-40 and with a household income of $80,000 or more. Other categories examined were fashion (apparel), shoes, handbags, jewelry, watches, hotels and automobiles.
“While some categories had clear outlier favorites, the majority including Fashion (apparel), Handbags, Automobiles, Hotels and Eyewear are all white spaces looking for brand leadership,” said Liz Chatelain, president of MVI. “It’s a significant opportunity for brands to penetrate this growing, wealthy consumer segment that will drive purchasing power for the next 30 years.”
With this report, MVI has launched LuxConsumer, a new research service helping luxury brands to understand and communicate with younger luxury consumers.
The full report is available at MVIMarketing.com.
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