Connect with us

Headlines

Wealthy Millennials Prefer These Eyewear Brands, Study Finds

mm

Published

on

MVI released a new report.

Gucci is the favorite eyewear brand of the “wealthy millennial” consumer segment in the U.S., according to a new study.

Rounding out the top five in the research by MVI Marketing are Ray-Ban, Dolce & Gabbana, Prada and Oakley.

MVI conducted the study online with 978 male and female respondents ages 25-40 and with a household income of $80,000 or more. Other categories examined were fashion (apparel), shoes, handbags, jewelry, watches, hotels and automobiles.

“While some categories had clear outlier favorites, the majority including Fashion (apparel), Handbags, Automobiles, Hotels and Eyewear are all white spaces looking for brand leadership,” said Liz Chatelain, president of MVI. “It’s a significant opportunity for brands to penetrate this growing, wealthy consumer segment that will drive purchasing power for the next 30 years.”

With this report, MVI has launched LuxConsumer, a new research service helping luxury brands to understand and communicate with younger luxury consumers.

The full report is available at MVIMarketing.com.

Advertisement

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing EssilorLuxottica 360

A new program powered by Essilor, Luxottica and EyeMed that is designed to help your practice improve traffic, visibility and patient experience while maximizing profitability. Learn More at 360.EssilorLuxottica.com

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular