Connect with us

Headlines

Wealthy Millennials Prefer These Eyewear Brands, Study Finds

mm

Published

on

MVI released a new report.

Gucci is the favorite eyewear brand of the “wealthy millennial” consumer segment in the U.S., according to a new study.

Rounding out the top five in the research by MVI Marketing are Ray-Ban, Dolce & Gabbana, Prada and Oakley.

MVI conducted the study online with 978 male and female respondents ages 25-40 and with a household income of $80,000 or more. Other categories examined were fashion (apparel), shoes, handbags, jewelry, watches, hotels and automobiles.

“While some categories had clear outlier favorites, the majority including Fashion (apparel), Handbags, Automobiles, Hotels and Eyewear are all white spaces looking for brand leadership,” said Liz Chatelain, president of MVI. “It’s a significant opportunity for brands to penetrate this growing, wealthy consumer segment that will drive purchasing power for the next 30 years.”

With this report, MVI has launched LuxConsumer, a new research service helping luxury brands to understand and communicate with younger luxury consumers.

The full report is available at MVIMarketing.com.

Advertisement

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular