(PRESS RELEASE) In response to the overwhelming demand for AllSaints Eyewear, WestGroupe announced the earlier-than-anticipated launch of the brand’s inaugural eyewear collection in the USA, now set for August 1st, 2024. This decision follows a strong market response to the initial announcement compelling WestGroupe to move up its originally planned Q1 2025 launch to coincide with the August 1st, 2024 Canadian launch.
This collection is the first eyewear license from the British fashion brand renowned for its emphasis on individuality and authenticity, aligning with AllSaints’ iconic rock’n’roll spirit.
Key Features of the Collection:
- 18 Bold Gender-Neutral Styles: Crafted with eco-conscious acetate*, bespoke branded hinges, stylish beveling, and the finest metal detailing.
- Brand DNA: Hexagon bolt-shaped studs on temples and hinges, along with custom integrated end-pieces adorned with the AllSaints logo plaque in the brand’s classic distressed metal finish.
Additionally, as part of the strategic decision, WestGroupe will be expanding their sales force with new divisions in both Canada and the US over the next two months. These divisions will support the launch of AllSaints Eyewear along with Nano and BFlex, and additional brands to be announced soon.
About Acetate Renew*
Eastman Acetate Renew utilizes certified recycled content and bio-based content, significantly reducing greenhouse gas emissions compared to traditional acetate manufacturing.
