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WestGroupe Expands Sales Team in US and Canada

The expansion of its North American sales force is to accommodate the upcoming addition of AllSaints, Nano, and BFlex to its brand portfolio.

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(PRESS RELEASE) MONTREAL, QC — WestGroupe, a leading optical company headquartered in Montreal, has announced the expansion of its North American sales force to accommodate the upcoming addition of AllSaints, Nano, and BFlex to its brand portfolio.

In Canada, the new division will work alongside the existing Western and Wescan divisions while a new two-division structure will be created for the US. The brands within this new structure will enjoy the same discount levels and sales programs as WestGroupe’s existing brands.

“To be able to offer these well-regarded brands as part of the WestGroupe offering is very exciting for us, said Mike Debono, COO and VP of Global Sales. “The depth and breadth of these collections require a dedicated sales team to provide our customers with the exceptional service they deserve. Our goal is to support their business growth in the most efficient way possible.”

“This is just the beginning”, added Michael Suliteanu, president of WestGroupe. “We will continue our brand expansion throughout 2025, providing independent ECPs with unique brands and programs that help them remain competitive and profitable in this ever-changing marketplace.”

For more information about WestGroupe and its brand portfolio, please visit www.westgroupe.com or contact sales@westgroupe.com.

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