Connect with us

Press Releases

WestGroupe Names Marketing Director




She has a background in design, branding and marketing.

(Press Release) MONTREAL – WestGroupe announces the appointment of Shaleen Ratansi to the position of marketing director.

Ratansi brings with her to WestGroupe over 15 years of design, branding and marketing experience. Previously from the fashion industry, Ratansi joined the optical industry over three years ago, working for a leading optical company, overseeing the creation of campaigns, branding, media strategies, events and tradeshows for the North American market. Her international background provides a global perspective of successfully evaluating and implementing brands and marketing strategies and developing bespoke content for a vast range of markets.

“Shaleen brings a fresh energy to her new position and possesses the right mixture of expertise, insight and personality to help WestGroupe reach for the future,” said Michael Suliteanu, WestGroupe’s president.

“It is an exciting time for WestGroupe, as it continues its worldwide growth,” Ratansi said. “The organization has had continuous expansion, now in over 40 countries with no signs of slowing down. I am really looking forward to working with the team to build, innovate and create marketing initiatives which will further drive audience engagement, increase sales and focus on customer needs, quality products and services with premium branding.”




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular