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WestGroupe Names Marketing Director




She has a background in design, branding and marketing.

(Press Release) MONTREAL – WestGroupe announces the appointment of Shaleen Ratansi to the position of marketing director.

Ratansi brings with her to WestGroupe over 15 years of design, branding and marketing experience. Previously from the fashion industry, Ratansi joined the optical industry over three years ago, working for a leading optical company, overseeing the creation of campaigns, branding, media strategies, events and tradeshows for the North American market. Her international background provides a global perspective of successfully evaluating and implementing brands and marketing strategies and developing bespoke content for a vast range of markets.

“Shaleen brings a fresh energy to her new position and possesses the right mixture of expertise, insight and personality to help WestGroupe reach for the future,” said Michael Suliteanu, WestGroupe’s president.

“It is an exciting time for WestGroupe, as it continues its worldwide growth,” Ratansi said. “The organization has had continuous expansion, now in over 40 countries with no signs of slowing down. I am really looking forward to working with the team to build, innovate and create marketing initiatives which will further drive audience engagement, increase sales and focus on customer needs, quality products and services with premium branding.”



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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