Ask INVISIONWhat Can You Do When an Older Employee’s Performance Declines? Published 2 years agoon July 7, 2017By INVISION Staff Share Tweet An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68 — three more years. What do we do? This is a tough one. You want to be loyal, but you can’t afford errors or to allow other employees to see you tolerate them. The best strategy is to focus on performance, not the person. “Deal with issues for what they are — not for the reasons behind them,” says Kate Peterson, president of consultancy Performance Concepts. If your older associate mishears something and this leads to a problem, address the problem — regardless of the underlying cause. A person can deny their hearing is failing, but not the consequence. Consider investing in a retirement package, or employ the associate as a “goodwill ambassador.” If it’s time to part ways, ensure every detail is handled correctly. “You can’t terminate an employee for failing hearing … but if necessary, you can for continued failure to deliver to the job requirements,” Peterson says. Our optical business is three generations old and family owned. The problem is, we never formally settled ownership. Where can I find a mediator to help us with this problem?In most major urban areas there are Centers for Dispute Resolution that have lists of trained mediators who do this type of work, but keep in mind that arbitration is binding, says Lauren Owen, a principal at Redpoint Succession and Leadership Coaching. Some of them are attorneys, some are former judges, some come from other fields. Again, Google is your friend, says Jo-Ann Sperano, a mediation specialist. “Google ‘mediation+services’ and ‘family law’ and see what comes up,” she advises.One of our ODs is due to start maternity leave in about two months. Where’s the best place to find temporary ECP staff? Start with ODsOnCall.com, which connects ODs looking for a little extra work (assignments can be as short as half a day to as long as a couple months). Also check out: CovalentCareers.com, fillineyedoc.com, ETSvision.com, careers.optometryscareercenter.org/jobs (AOA’s career center), odpcli.com/od-marketspace/practice-opportunity;(the Pacific Cataract and Laser Institute’s board), theeyegroup.com;(a recruiting service), corporateoptometrycareers.comGiven that who you hire basically determines the success of your practice, you should also make a point to register with optometry school websites and your state and local optometric associations.One of my sales people has asked me if I’ll take on her 16-year-old daughter as an unpaid “intern”/sales assistant this summer to give her some experience. What are the legal ramifications? The Labor Department’s Wage and Hour Division has specific criteria governing unpaid intern programs. Among them:The internship is for the benefit of the student.The employer derives no immediate advantage from the activities of the intern.The intern cannot be guaranteed a post-training job.If those conditions are not met, the intern is considered an employee and is entitled to minimum wage and overtime pay. We have our 60th anniversary this year and have yet to come up with any good plans. Please help. The most common approach we’ve seen is to host an in-store event (“Remember 1957” theme, with ’50s attire and music) with discounts on merchandise that somehow reflect the occasion. So, in your case, you might invite 60 of your best clients and offer discounts of 60 percent on a range of goods. Make a special effort to reach out to long-time customers (a prize for the customer with the oldest receipt), and former staff members. Set up a showcase of vintage eyewear and ask old-time customers to lend you their old frames. And in the run-up, devote your sandwich board, email bulletin or social media posts to weekly historical highlights: “Flashback: March 15, 1957 top song, top movie, top news event.” Advertisement This is obviously also a great time to reinforce community links, so do something charitable, like a $6 or $60 donation for every pair of glasses sold that month to be split between local charities. Finally, get some recognition. Look into seeking local government support to have the date declared “(Your Practice’s Name) Day.” And don’t forget to invite the press. This article originally appeared in the July-August 2017 edition of INVISION. Related Topics:Ask INVISIONINVISION July-August '17staffstore events Up NextAdvice on Opening a Second Location and More of Your Questions for September Don't MissA Few Facts on Small Business Loans and More of Your Questions for June Advertisement SPONSORED VIDEO SPONSORED BY WALMAN OPTICALProfitability with Managed Care: It’s RealIn the first of this three-part series, Dr. Eric White, Complete Family Vision Care, talks about managed care, and how to put your practice on the path to profitability. Promoted Headlines Profitability with Managed Care: It’s RealWalman Optical Overheard at The E+A Lounge at VEWEssilor Nominate a Difference MakerEssilor You may like Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November Pulling Off a Successful Event and More Questions for October Is It Already Time to Get Ready for the Holidays? Yup! And More Manager’s To-Dos for October Want more INVISION? Subscribe to our newsletter. CommentAsk INVISIONPersonality Clashes and More Questions for This Month Read the answers to some of your holiday questions. Published 1 month agoon December 9, 2018By INVISION Staff Our holiday events are approaching. What are the best finger foods for an in-store event?Balancing what tastes good — usually greasy or gooey food — with what looks sophisticated and doesn’t leave crumbs around the store or sticky fingerprints over your eyewear or frame boards is a tough balancing act. But store trainer Kate Peterson thinks she’s seen the answer: small, clear plastic drink glasses. “One presentation had a small amount (about three-quarters of an inch) of ranch dressing in the bottom of the cups, along with a variety of veggie sticks (carrots, celery, bell peppers, cucumbers, squash). The glasses were all arranged on a tray, so instead of having to pick up the veggies and scoop dip onto a plate, guests simply picked up an easy-to-handle, pre-made serving, which could then be dropped into a trash bin when they were done. Peterson adds that she saw a similar but more “savory” twist on this treatment with cocktail sauce and jumbo shrimp (tails removed). Don’t want ranch dressing in your store? Try cubed cheese and seedless grapes, which are always a crowd favorite, and easy to prepare.I need ideas on how to give my optical a quick, cheap facelift before the holiday season starts.The problem with quick, cheap facelifts is that they look exactly that — quick and cheap. Take a hard look at your store and if you find worn fixtures splash out and get them refinished. Then focus on creating a killer (but easy-on-the-pocket) winter-themed display. Bare branches, lots of white, big candles, spray-on snow… Be bold about moving your merchandise to new locations. Try them in higher or lower positions, with new props or with more space than usual. And if you’ve got a boring wall you just don’t know what to do with, throw up another mirror. People are endlessly fascinated with themselves.I’m thinking of opening a new retail optical outlet in what’s possibly the most crowded market in the country; there are over three dozen optical retailers here in a college town of 400,000. I feel I know this market but should I look elsewhere?A crowded marketplace isn’t necessarily a bad sign; conversely, it may be an indicator of the huge demand for a product or service. The secret to business success isn’t finding an empty field, it’s filling a need, and that generally means a niche. Sometimes niches are created because everyone is chasing the big-ticket-buying crowd or the youth market or there are changes in fashion or technology that the existing players may have missed. The real question is whether you can do something better or differently. “Just don’t think you can do it by being the cheapest,” says marketing expert Brad Sugars. “You’re the little guy; you don’t have economies of scale. The big guys can make up in volume what they lack in margin. You can’t.”I’m a junior member of a front office team of eight. They’re all good people but one of the older girls bugs the hell out of me. It’s purely a personality thing. What do I do?Focus on the positives. Remind yourself of the contributions she makes. If that’s too hard then at least don’t fall into the trap of recruiting allies to your cause. Sure, it feels good to have someone confirm she’s annoying but it also makes her presence a bigger issue. Try to minimize contact and ask yourself, does she irk everyone or is there something about you that has you grimacing like this? Continue ReadingAsk INVISIONPulling Off a Successful Event and More Questions for October Your questions answered by our experts. Published 4 months agoon September 26, 2018By INVISION Staff Where can I find good local art to decorate our walls?This is one of those areas where the reward will reflect the effort. Eisenbrei Plaza Optical in Canton, OH, was facing a similar challenge and decided to confront it with a clever campaign they called #EyesOnArt. “The talent pool of local artists in Canton is deep and our team sought them out by visiting local galleries and by reaching out to some on social media,” explained owner Mark Eisenbrei. The store currently has the work of four artists on display, many of which draw inspiration from the local area. The works, says Eisenbrei, have breathed fresh life into the 55-year-old business, while also underscoring its local credentials. All proceeds from any art sold go to the artist.Re-dos have surged at our practice and it’s mostly because of doctor error. It seems like in today’s world of automation and insurance, docs have little incentive to take their time. I appreciate refractions have become more complicated but what can we do to cut down on re-dos? You have good cause to be worried. The typical American practice is losing nearly $10,000 in labor costs due to lab re-dos (based on 2,000 exams per year). And then there is the impact on the patient’s confidence in your practice and the morale of staff when a patient complains. These figures from Hoya show doctors account for about half the issues (slightly higher in an ophthalmology practice due to post-operative situations) with the rest generally due to fit, patient satisfaction, the lab and AR warrantees. Take-away? Yes, docs make errors, but so does everyone in this part of the business. That means everyone has to work better together to lower the rate of remakes. A good system includes checklists, increased training, and doing the proper homework (does the patient, for example, have a history of making complaints? Is this their first pair of multifocals? How big an adjustment to an RX is an old patient going to be able to adapt to?) Hoya provides a handy list of its “Top 10 Things to Do to Avoid Remakes,” find it here: invmag.us/10180.How do I get better at verbal comebacks? We have a lot of fun collecting such imagined retorts for our Woulda Coulda column but there’s a reason we call it Woulda instead of Whatdya — there’s not a lot to be gained from liberally dispensing withering put-downs. As one of our Brain Squad regulars puts it, “Don’t spend a lot of time trying to think of one-liner comebacks to zing your customers with. That kinda stuff just makes you bitter.” Too true.I still struggle with finding ways to do in-store events that will make a difference in our community. We partnered with organizations, but it just hasn’t caught the spark I wanted. Suggestions?Events are your chance to roll out new lines, educate, and move old stock. They drive traffic and energy and get consumers in a buying mood. They make you relevant. But, of course, they are none of those things if they don’t get people excited. Kate Peterson, CEO of Performance Concepts, says first and foremost, events have to be unique and interesting. “Look for ideas that are innovative and that have not been done a hundred times by your business or others in the area.” Second step, she says, is to be sure to sort your client list carefully with a focus on the people who are most likely to have an interest in the product you’ll be promoting. “Most importantly, make it personal. The greatest successes will come from personal outreach — phone calls, emails and follow up — not from mass mailing,” she says. Note that events tied to charities or organizations only work if the store owners, management and staff are completely committed to the cause, and if the people at the head of the charity are committed to the event. “You can’t fake it or take it half way!” she warns. Continue ReadingAsk INVISIONWhat Impression is Your Email Address Giving and More Questions for September Get a real email address, firstname.lastname@example.org. Published 5 months agoon August 22, 2018By INVISION Staff How do I drive more word-of-mouth marketing?Personal recommendations have always been the lifeblood of small business, but in the era of Facebook, Yelp and Google reviews, word of mouth (WOM) has taken on a different meaning and is now even more important to attract new customers and patients (studies show prospective customers attach as much credibility to an anonymous star rating as to a friend’s suggestion). It also requires a new, more tech-savvy response. Start by looking into an online review platform like Podium, Yotpo or Grade.us that centralizes the process and reaches out to customers via text messages to encourage them to leave reviews (search the phrase “online reputation management”). Of course, a larger megaphone won’t do you much good if the message is less than complimentary, so there’s still no getting away from the bedrock of WOM — excellent service. You can juice people’s experiences with your brand via community events, customer appreciation events, personal follow-ups, handwritten thank yous, and other random acts of generosity and goodwill that create delight and referrals. Keep in mind that WOM is so fluid it requires constant testing and experimenting: What stories to tell people about your store, what offers, what inside incentives will work? For example, a “Thank you for the referral” card that includes a voucher for $25 off the next purchase might work in one market. In another, giving an existing customer the opportunity to pass on the discount to a friend — or share it — may yield better results. Keep testing!I’ve used my free email address for years and don’t really want to change it but I worry it looks unprofessional. Thoughts?True, a lot of people don’t care, but a not insignificant portion of your customers will make a judgment of some sort. And these aren’t completely unfounded. Numerous marketing studies have found Gmail users to be predominantly younger city dwellers with more liberal views. Hotmail and AOL users are more likely to be found in the suburbs, while rural inhabitants are more likely to use Yahoo! Recently, The Times newspaper in Britain reported that a major insurer, Admiral, was quoting a higher rate to car owners who provided a Hotmail address. The firm argued some domain names were “associated with more accidents” than others, raising applicants’ risk profile. Given the way people make irrational assessments, and how important it is for an ECP to be viewed as professional and trustworthy, we’d recommend you make the change. It doesn’t cost much. For $3 a month, Gmail, for example, allows you to upgrade your account to get your own domain name.I carry two competing sports frame brands. Now one is implying I should drop the other slightly less popular brand or it will cut off supply? Is this legal?There are some instances when you could take such a case to court — such as when an unreasonable restraint of trade or similar antitrust violation can be established, or when a store’s ability to conduct business is damaged. But these are exceptions; the law allows a miffed vendor to cut you off cold. “In general, companies in the U.S. are free to decide when to do business and when to stop doing business with another company,” says attorney Barbara Mandell, a member of Dykema Gossett PLLC, which focuses on antitrust law.If an employee is consistently late (usually 30 minutes), can I dock his pay? Are there legal ramifications?From a legal standpoint, it depends on whether he is a salaried or hourly employee. If the latter, he should be punching a clock, which will automatically deduct his time. If he is salaried, you have to pay him, late or not, says Suzanne DeVries, president of Diamond Staffing Solutions, adding that you should have the issue — and the consequences — covered in your employee manual. “You may need to make some tough and important decisions,” DeVries says. “It is never a good idea to let an employee get away with such behavior. It sets a bad example for those who are always on time.” Continue ReadingAdvertisementLatestTrendingVideos Sponsored Content7 hours agoProfitability with Managed Care: It’s Real Headlines2 days agoUK Gets Nationwide Contact Lens Recycling Program Buzz Session2 days agoFrom Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways True Tales2 days agoLuckily Surrogacy is Not a Job Requirement Columns2 days agoCelebrity Clients Are Cool, but Never Forget Who the Real Stars Are Headlines2 weeks agoDiet Soda May Contribute to This Vision Problem, Study Finds Real Deal4 weeks agoA Patient Pushes an Optician to Bend the Rules. 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