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What I Really Should Have Said to the Customer Who Kept Trying on Sample Contact Lenses

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“Out! Out! Out!”

 To the patient who had tried on lots and lots of sample contact lenses. When I asked her what she was using to help her decide against that particular pair, her response was that she couldn’t see the bottom of her lipstick tube.


This article originally appeared in the May 2017 edition of INVISION.

 

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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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Sanity Files

Oregon Husband and Wife Duo Find Joy By Deciding to Slow Down

Their new formula? See fewer patients, spend more time with them and enjoy the occasional dinner out.

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Drs. Michael and Kimberly Hoyt
Artisan Eyeworks, Ashland, OR

This February — the month dedicated to love — we highlight a husband and wife team, who after seeing 40 plus patients a day for 20 years, found love again … the love of optometry. They opened Artisan in 2014 to see fewer patients and spend more time with them. They enjoy watching something they built from scratch thrive, being involved in the optical, and being able to have genuine relationships with their patients. In comparison to their old lives, stressful days are rare, but on those days they get out late, “We’ll go out for a nice dinner,” shares Michael. “We’re lucky to have quite a few really good restaurants in Ashland.”

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True Tales

Warning: Objects in Readers May Be Smaller Than They Appear

Proof that you should never judge a book by her cover.

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Straitlaced patient was getting her first readers. My optician told her that things would look clearer and larger when she wears her new Rx. Patient said “Great, I’ll wear them in bed tonight.” Drop the mic. Cracked us up. — Texas Smith, OD, Dr. Texas Smith & Associates, Citrus Heights, CA

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Fun

43 Memes That Perfectly Capture the Agony and Ecstasy (Well, Mostly the Agony) of Working Retail

Look, we’ve actually got it pretty good in the eyecare business. But retail life is not always the easiest.

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