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What I Wish I Had Said to the Client Who Told Me His Beat-Up, Old Glasses Should Last Forever

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“There is no forever in eyewear.”

To that customer who presented with a five-year-old pair of glasses that were beat to death. Asked how old they were, he said, “What does it matter? They should last forever.” He was given a copy of our warranty and promised a discount on his next pair.

Woulda Coulda Shouldas are provided anonymously by INVISION’s Brain Squad.


This article originally appeared in the June 2017 edition of INVISION.

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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