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What I Wish I Had Said to the Client Who Told Me His Beat-Up, Old Glasses Should Last Forever

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Woulda Coulda Shoulda

“There is no forever in eyewear.”

To that customer who presented with a five-year-old pair of glasses that were beat to death. Asked how old they were, he said, “What does it matter? They should last forever.” He was given a copy of our warranty and promised a discount on his next pair.

Woulda Coulda Shouldas are provided anonymously by INVISION’s Brain Squad.


This article originally appeared in the June 2017 edition of INVISION.

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A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

To unwind she communes with nature and looks for those elusive four leaf clovers.

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Cheryl Murphy, OD
Optometrist/Freelance Writer, Northport, NY

Dr. Cheryl Murphy has been practicing for 15 years and currently works at three practices — two ophthalmology practices owned by an MD and one optometry practice — in addition to being a freelance science writer having written for optometric trade journals and blogs like Scientific American and Huffington Post Science. To top it off she is the mother of tween triplets! If there was ever someone who needed to develop some keen unwinding skills, it is her. To do so she consumes lots of iced tea, reads the classics, and spends as much time as possible outside looking for deer and four leaf clovers in the woods behind her house.

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True Tales

A California Doc’s Only Exception to the ‘No Dogs’ Rule

And no, it isn’t for service dogs.

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True tails! Our office policy is no pets, service dogs only. But there was one time we made an exception. A middle aged male patient arrived with his dog on a leash. He was talking very sweetly to his pet and bending over to pet him. As I approached him I looked down to greet the well-behaved animal. But behold, there was only a leash. This is when we implemented “the exception of the invisible dog.” — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA

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An Exception to the Cancellation Policy?

The no-show who showed …briefly.

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Had a patient come in the office five minutes before their appointment to tell us they will not be here for their appointment and then ran out. — Michael Davis, OD Opti-Care, Eldersburg, MD

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