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Woulda Coulda Shoulda

What You Should Have Said to That Customer Who Complains About Reading Your Care Instructions

Some … people … just … won’t … read.

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“I’m too busy to teach you to read. I’m afraid you’ll have to go back to school.”

To the patient who balks at having to read any information you provide.

Woulda Coulda Shouldas are provided anonymously by INVISION’s Brain Squad.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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