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When Selling Progressives, Put Patients Behind the Wheel

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When Selling Progressives, Put Patients Behind the Wheel

“Progressives are like cars; Hyundai, Chevy, Lexus, Mercedes. If you could pick any car, what would you drive?”

When to use it: When presenting patients with PAL options, so they clearly understand that not all lenses are made the same.

Source: Tracy Gillotte, Focusers, Bensalem, PA

 

This article originally appeared in the January 2017 edition of INVISION.

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