Do You Or Don't You Where the Blogs at? 86% of You Aren’t Making the Most of Your SEO Most businesses seem to be too busy to try this. Published 3 years ago on May 30, 2018 By INVISION Staff Invision June 2018 Issue Online Extra Share Tweet THIS MONTH’S QUESTION: Do you maintain a regularly updated blog on your website? YES: 14% Once every other month. — Susan Miller, Bright E Vision, Hartsville, PA It doesn’t have a special name, just the “blog” link on our website, but I post monthly. Have had many marketing companies approach to make content for our blog, but I think it’s much more genuine and applicable to generate the content in-house. — Caitlin Bruno, Binyon Vision Center, Bellingham, WA Ours is mottoptical.com and we post monthly. — Kaleena Ma, MK Vision Center, Forest Hills, NY Originally the idea was to call the blog Eye Guy New York. Instead, it’s fallen into just being the Eye Designs Blog but there’s always a chance it will revert back; eyedesignsofwestchester.com/blog/. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY We post several times a month. — Cindy Henderson, Eyear Optical, Hixson, TN It’s Eye-Q. It started off weekly and now it’s monthly. Ideally, it would be weekly but it takes a fair amount of time to post and write SEO for it. It is really important for SEO and adding fresh content. — Selina McGee, OD, Precision Vision, Edmond, OK We update at least monthly. — Jocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA No: 86% No time. Too busy seeing patients. Hopefully, this will change with the addition of a new doctor. — Dennis Iadarola, OD, Center For Vision Care, Monroe, CT I am a homeschooling mother in the mornings and an optometrist in the afternoons. I just don’t have time. When I get home it’s back to my role as mom. If I am lucky I will have time to relax and read before I fall asleep. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL We are a small office and my other two co-workers could care less about social media and it’s the last thing on my mind. — Betty Aretz, The Eyecare Boutique, Wexford, PA Not enough time. — Mark Perry, OD, Vision Health Institute, Orlando, FL No website. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY We have one but don’t post regularly. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI No. We are trying but it always takes a back seat! — Katie McElvaine, OD, Springfield Family Vision, Springfield, MO Not enough time because I update and keep our social media on point. — Heather Harrington, Elevated Eyecare, Denver, CO We are just getting started with our website, going to EHR. — Sand Slang, Ophthalmology Associates, Cudahy, WI It’s all about time. I don’t make the time to do it as I am running a business, seeing guests, answering guests questions, etc. — Ted McElroy, OD, Vision Source Tifton, Tifton, GA Time doesn’t allow it. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA We do not have the personnel to take care of it. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA There’s enough stuff to maintain! And, honestly, who reads eye doctors’ blogs? — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID Sadly, I’m not at this time super computer savvy. — Julie Uram, Optical Oasis, Jupiter, FL I don’t want one unless we can have it updated regularly with content we create. Since that isn’t happening right now, the blog isn’t happening right now. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND We are currently updating our website and it will have a blog that I will be contributing to at least once or twice a week. — William Chancellor, Eye Can See Eyewear, McDonough, GA We have an “auto posting” blog but we rarely do much more. Time is a big factor. We mainly want a new blog post to help keep our SEO good but very few people read them so investing time in them just does not pay right now. Keeping the SEO good is what matters and the auto blog posting is good for that. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN Too busy seeing patients sent to our office by word of mouth and word of YELP (ugh). — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA What’s the Brain Squad? If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here. Related Topics:Do You Or Don't YouINVISION June'18Online Extra click to Comment(Comment) Up Next 54% of You Like the Flexibility of Part-Timers. The Rest Don’t Think They’re Worth the Investment Don't Miss 75% Say They Don’t Participate in InfantSEE INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected]. Advertisement SPONSORED VIDEO SPONSORED BY ESSILOR Ray-Ban® Authentic Introducing the perfect match of Ray-Ban's legendary style and Essilor's Expertise in sight. Click here for more information. You may like We’re All Selling Something The 2021 AAOF Jill and George Mertz Fellowship Recipient IDOC Wins Certification from Great Place to Work Institute Promoted Headlines With Topcon RDx® Now You Can TOPCON Healthcare Ray-Ban® Authentic Essilor 360° SUPPORT. 365 DAYS A YEAR. Essilor Advertisement Latest Trending Videos Editor's Note1 hour ago We’re All Selling Something Press Releases22 hours ago The 2021 AAOF Jill and George Mertz Fellowship Recipient Press Releases22 hours ago IDOC Wins Certification from Great Place to Work Institute Tools and Equipment1 day ago Raise Your Standards and More Business Boosters for March Better Vision1 day ago There is More Demand for Workplace and Safety Eyewear in the Age of COVID Headlines1 week ago Solstice Files Ch. 11 Bankruptcy, Plans to Reorganize Headlines4 weeks ago NC Optometry Office Destroyed by Fire Cover Stories2 weeks ago These COVID-19 Changes Are Permanent, Say ECPs Headlines4 weeks ago EssilorLuxottica and CooperCompanies Form Joint Venture to Acquire SightGlass Vision Headlines2 weeks ago Remote Vision Testing Firm Looks to Enter US Market Sponsored Content5 days ago With Topcon RDx® Now You Can Sponsored Content2 weeks ago Ray-Ban® Authentic Sponsored Content2 months ago Get More with Essilor Sponsored Content3 months ago Perform Refraction from Anywhere with RDx Headlines4 months ago Video: Florida Man Invents Robot to Place Contact Lenses Advertisement Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Facebook Most Popular Headlines1 week ago Solstice Files Ch. 11 Bankruptcy, Plans to Reorganize Columns6 days ago What Does It Actually Mean To Be An Optician? One Long-Time ECP Weighs In Cover Stories5 days ago How Diverse, Inclusive and Welcoming Is the Eyecare Industry? Buzz Session5 days ago ECPs Weigh In on Their Single Most Important Business Goal for 2021 Sponsored Content5 days ago With Topcon RDx® Now You Can Photo Gallery4 days ago These 13 Optical Bernie Sanders Memes Will Crack You Up Do You Or Don't You2 days ago Only 17% of You Plan on Mandating Staff Vaccinations Press Releases1 week ago Essilor Mourns Passing of Bernard Maitenaz, Inventor of Varilux Progressive Lens