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Do You Or Don't You

Where the Blogs at? 86% of You Aren’t Making the Most of Your SEO

Most businesses seem to be too busy to try this.

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THIS MONTH’S QUESTION:  Do you maintain a regularly updated blog on your website?

YES: 14%

  • Once every other month.  — Susan Miller, Bright E Vision, Hartsville, PA
  • It doesn’t have a special name, just the “blog” link on our website, but I post monthly. Have had many marketing companies approach to make content for our blog, but I think it’s much more genuine and applicable to generate the content in-house.  — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Ours is mottoptical.com and we post monthly.  — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Originally the idea was to call the blog Eye Guy New York. Instead, it’s fallen into just being the Eye Designs Blog but there’s always a chance it will revert back; eyedesignsofwestchester.com/blog/ — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • We post several times a month.  — Cindy Henderson, Eyear Optical, Hixson, TN
  • It’s Eye-Q. It started off weekly and now it’s monthly. Ideally, it would be weekly but it takes a fair amount of time to post and write SEO for it. It is really important for SEO and adding fresh content.  — Selina McGee, OD, Precision Vision, Edmond, OK
  • We update at least monthly.  — Jocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA

No: 86%

  • No time. Too busy seeing patients. Hopefully, this will change with the addition of a new doctor.  — Dennis Iadarola, OD, Center For Vision Care, Monroe, CT
  • I am a homeschooling mother in the mornings and an optometrist in the afternoons. I just don’t have time. When I get home it’s back to my role as mom. If I am lucky I will have time to relax and read before I fall asleep.  — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • We are a small office and my other two co-workers could care less about social media and it’s the last thing on my mind.  — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • Not enough time.  — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • No website.  — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • We have one but don’t post regularly.  — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • No. We are trying but it always takes a back seat!  — Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
  • Not enough time because I update and keep our social media on point.  — Heather Harrington, Elevated Eyecare, Denver, CO
  • We are just getting started with our website, going to EHR.  — Sand Slang, Ophthalmology Associates, Cudahy, WI
  • It’s all about time. I don’t make the time to do it as I am running a business, seeing guests, answering guests questions, etc.  — Ted McElroy, OD, Vision Source Tifton, Tifton, GA
  • Time doesn’t allow it.  — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • We do not have the personnel to take care of it.  — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • There’s enough stuff to maintain! And, honestly, who reads eye doctors’ blogs?  — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Sadly, I’m not at this time super computer savvy.  — Julie Uram, Optical Oasis, Jupiter, FL
  • I don’t want one unless we can have it updated regularly with content we create. Since that isn’t happening right now, the blog isn’t happening right now.  — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • We are currently updating our website and it will have a blog that I will be contributing to at least once or twice a week.  — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • We have an “auto posting” blog but we rarely do much more. Time is a big factor. We mainly want a new blog post to help keep our SEO good but very few people read them so investing time in them just does not pay right now. Keeping the SEO good is what matters and the auto blog posting is good for that.  — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Too busy seeing patients sent to our office by word of mouth and word of YELP (ugh).  — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Do You Or Don't You

With Only 37% Answering ‘Yes,’ Sending Holiday Notes Seems to be a Dying Tradition

But some of you have gotten creative, sending Thanksgiving cards or texts patients can respond to.

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Yes: 37%

  • Secular. — Charlene Gordon, Family Eye Care, Monroe, LA
  • Both secular and non-religious. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • I sent cards that fit my relationship with my custfriends (customer/friend). — Julie Uram, Optical Oasis, Jupiter, FL
  • Secular. — Cassandra Brackmann, Danville Family Eye Care, Danville, IN
  • Secular. We want to share our celebration and good wishes of the season and the New Year but we do not want to offend anyone who may not share in similar traditions. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • Secular by email. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • We send Thanksgiving cards. — Bethany Cassar, Complete Eye Health, Holland, MI
  • Just a standard well wished holiday email for those with emails on file. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Text from weave. People love it and often text back. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • Secular. Only because I don’t think the company we use for the postcards has a religious option. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Secular, we focus how grateful we are for the relationships we build with our patients. — Selina McGee, OD, Precision Vision, Edmond, OK
  • Some religious cards to new customers and people we have not seen in a while. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Secular with a hint of religious. I feel our office keeps with a flair of both without being over the top on either. — Susan Frein, Ames Eye Care, Ankeny, IA
  • Non-religious. Usually some type of cute or funny card. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Non-religious. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Religious but not overtly. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • We have a notecard designed specifically for our clinic to send to patients for any reason/occasion. It features custom artwork and metal sculpture featured in our clinic. We also give gift packages of those notecards to our patients to use. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Not sure, whatever my practice management software sends! I guess I need to pay more attention to that aspect although my staff may know. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Secular. Typically we use it to send out a “customer appreciation coupon” and advertise upcoming trunk shows. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • We send both. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • Secular. — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Non-religious. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • Secular. — Robert Hillman, Hillman9, Waltham, MA
  • Cards are “Happy Holidays and Happy New Year” so it covers every religion and those that might not celebrate are not offended. — Anja Jakupovic, OPTIK! European Eyewear, Saint Petersburg, FL
  • Secular. — Leisa Shack, Westcliff Optometry, Newport Beach, CA
  • Religious. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • We have done both. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • I just tend to send out little “thank you for supporting the shop” notes if anything; something that could honestly be sent at any time of year but might mention how gift certificates are a great gift for any occasion! — Siobhan Burns, The Eyeglass Lass, New London, CT
  • We do for one office but not the other. The ones we do are to a small group of local businesses and are religious but not over the top. The main limit to not doing more and at both offices is the cost. Not sure what the ROI really is on it. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN

No: 63%

  • We really only do postcards for exam reminders and sometimes cards for patient that have spent a large amount of cash or thank you for being a patient if there was a circumstance that was unusual. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Too much contact can be just as bad as too little, people get burnt out. — Steve Geis, Metro Eye, Milwaukee, WI
  • Not religious but we do decorate for the holidays. We celebrate all. — Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
  • Lazy. — Alexander Saper, Great Glasses, Houston, TX
  • People hate that stuff. It’s spam. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • I always make super creative Christmas ads for the local paper and social media. I decorate and LOVE Christmas time but I am not religious and don’t want to offend anyone. I just want to keep it easy too. I honestly don’t have the time or energy to send cards. I can barely get it together to send cards to my family. — Nancy Revis, Uber Optics, Petaluma, CA
  • It is sadly a tradition that has gone by the wayside. Very few send personal cards anymore. We think communication should be pertinent to a message. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • I got to be honest, laziness. — Ted A. McElroy, OD, Vision Source Tifton, Tifton, GA
  • No, just not enough time in the day. — Scott Keating, OD, Vision Trends, Dover, OH
  • It would be lovely if we could. There’s just not enough time or manpower to do it. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • It’s me and a part-time secretary…no time for that. Although, we do send hand written thank-yous to every first time buyer, ones that have returned after a few years absence, and condolence cards when there’s a death in the family. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I never saw any benefit to it. — Kimberly Riggs, OD, Ligonier, PA
  • Time and staffing. — Chris Lopez, OD, Roberts Eyecare Associates, Vestal, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Do You Or Don't You

While the Majority of You Do Not Conduct Working Interviews, Those of You That Do Ensure a Cultural Fit

And many who don’t, haven’t because they are one man shows of boast impressively long staff tenures.

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Yes: 35%

  • We have them answer phones, interact with patients and staff. We like to get a feel of their personality and make sure that they mesh well with the rest of our team. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • It varies; for the most part we want to determine interest and whether or not the candidate feels they can perform the job. Math tests can be important dependent on position as well. — Pam Peters, Midwest Eye, Downers Grove, IL
  • We have them read a script in Spanish because being bilingual in Spanish/English is required in our practice. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL
  • Answering a phone properly, greeting a patient properly, computer software capability, auto lensometry, auto refraction, topography, history taking, and handwriting are all part of the first days of the interviewing process. Our staff has stayed with us 20-30 years. — Robert M Easton, Jr., OD, FAAO, Oakland Park, FL
  • I’m not looking at the task so much as we are looking at how they interact with the team. — Selina McGee, OD, Precision Vision, Edmond, OK
  • I allow the candidate to shadow a seasoned employee for an hour or so while watching for the way they interact with patients when they walk through the door. Someone who really wants to be with us and has a love for the industry will be easily realized! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • First and foremost, math testing including a written test, and can they make change without batteries. As well as verbal skills, demeanor, and decorum. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Candidates shadow the position for a half day. We are looking for a personality that fits our tight team, and someone who asks thoughtful questions and isn’t afraid to jump in if a patient asks them a question, even if it’s to say, I’m not sure! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • We ask them to perform simple tasks that relate to what job they will be doing. We’re more interested in judging their personalities though. Skills can be taught and refined. Personality can’t be fixed. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Service. — Chris Mark, OptiMark, Des Moines, WA
  • The candidate shadows for the day. During this time, we have the candidate assist in the dispensary and the lab. This is a great way to see how the candidate interacts with patients and other employees. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • We ask potential candidate to shadow the position they may be hired to fill to make sure the work actually meets the expectation of the job they think they are applying for. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Work with a potential customer, review frame lines. Personality, professionalism, optical skills. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Perform lensometry, frame adjustments, watch patient interactions and communication. Making sure that they are a right fit for our office culture. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Phones, dispensing, pre-testing. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • Ability to communicate with clients clearly and possess great listening skills. — Kate Giroux, MacPherson Opticians, Arlington, VA
  • We want potential new staff members to be immersed in our culture before we bring them on board. It’s so important that someone understands what you do as a brand before you invite them to be on the front lines. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Kind of a working interview … we do a three month trial. At the end of the three months, if things are working out we hire them. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • We feel like we are an office family, so I want to get my entire staff involved. Just spending time with each of my staff helps ensure it’s a good hire. — Kenneth D Boltz, OD, LLC, Dublin, OH
  • We are trying to assess their personalities and if they fit in with our couture. And since most opticians are unlicensed we need to see if they are as qualified as they claim. — Bart Parker, OD, Vision Source-Fox Optical, Lake Worth, FL
  • Seg heights, PD, fitting glasses, watching the interaction and personality of the interviewee and how they mesh with everyone; pre-testing ability if that is what they are being hired for. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • I ask them to do the job I am hiring for. I am looking to see how they work with the team and how they interact with clients. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL

No: 65%

  • It’s often difficult to make a working interview happen logistically when the person is still otherwise employed. We tend to interview at least twice when we are hiring and it usually gives us a pretty good read on a person. — Katie Gillenwalters, Clifton Park Eye Care Associates, Halfmoon NY
  • If it’s a seasoned optician their resume speaks for themselves. I wouldn’t doubt their abilities. A less experience optician, I would ask questions. Who is Roy G Biv? If they don’t know, they failed. — Rigo Lopez, Gilman&Vorster Optometry, Indio, Ca
  • This business is a one-woman operation we do no interviewing. — Julie Uram, Optical Oasis, Jupiter, FL
  • We don’t do working interviews, but we do phone interviews first of all. I’ve been able to weed out candidates based on poor phone skills or poor time management skills, like not answering the phone for a scheduled and confirmed phone interview. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • They have to “sell” me something in the interview. — Amy Kraemer, Optometric Eye Care Centers, Maplewood, MN
  • We make the candidates go through a couple different interviews and research all their references and past history so by the time we’re ready to make an offer, we have a really good idea of what we’re getting. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • We find ourselves hiring people with more retail experience because it’s hard to find people with optical experience that haven’t been sucked into the Essilor/Luxottica state of mind. So new employees tend to not know how to help in a working interview unless they have some experience in the eyecare industry. — Travis LeFevre, Krystal Vision, Logan, UT
  • We’re very fortunate that 3 out of our 4 employees have been with us since we started nearly 10 years ago, and our newest employee has been with us for 5 years. We simply haven’t had to perform many interviews. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Must have Optician license and prior experience. — Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • I have no employees but if needed to hire, here would definitely be a trial period so we could see if we were compatible to work together, have the same work ethic, treat customers respectfully, have the right optical skills, and are as meticulous as I am. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I haven’t had to hire anyone yet. It’s an interesting concept though. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • We are incredibly fortunate in that our state Department of Labor offices allow local employers to send in a pool of preselected candidates for free skills testing. They administer the tests and then email the results straight to us. We use their Basic Skills test to screen applicants for personal strengths (math, filing, spelling) and for speed at processing. It is an incredible vetting tool — in part because 50 percent of our selected applicants never show the ability or motivation to go take the test. If someone can’t take an hour of their time to complete something that simple, then we don’t want them running more complex systems at our office! — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • It has been too hard to coordinate with our busy schedule. Likely should but no longer do. Occasionally we will have the candidate merely job shadow. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • I see little value in it. Most mechanical pieces of what we do can be learned. The ability to listen and interact with people successfully can be determined face to face. — Bob McBeath, Edina Eye, Edina, MN
  • We are a licensed state, so candidates are at times already familiar and they normally have the needed skills because of their license. — Jocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Do You Or Don't You

Slightly More than Half of You Ask for Patient Reviews Regularly

The rest of you are missing out on a valuable marketing opportunity.

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Yes: 53%

  • Every patient that has a scheduled exam receives a survey via text or email. We love feedback! — Renee Berry, Nappanee Family, Nappanee, IN
  • We send a survey to all of our patients via solution reach after each appointment and they are asked to review us as well. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • We ask through Prime Nexus. — Vivienne Velasco, OD, iFocus Vision Center, Las Vegas, NV
  • We send a text via Weave two hours after their appointment. “Hello, thank you for choosing The Eye Center. It’s our priority to continue providing top-notch service to customers like you. Please leave us a review on google or our Facebook page by clicking the links below. It will only take a minute, but it will make a huge difference to our practice. Thank you!” — Jessika E. Arena, The Eye Center, Asheville, NC
  • I ask in the exam room with a simple, “Has everyone been nice to you today?” or “How has your experience been start to finish?” My words to the patients are “We can think we’re doing everything at our best, but unless we ask, and you let us know (good or bad) we cannot assume.” — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Patients are sent a request for a review survey via e-mail at the end of the day. — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • If a patient seems especially happy in our office, we ask them to feel free to review us online. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • “If you love us, let the world know!” — Annette Prevaux, The Visionary Inc., Allen Park, MI
  • They receive an email about their experience after they leave. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • We have a sign Google sent us that we display in check out. When they are checking out, we ask them: “How was your experience today at Buena Vista Optical?” If they sound excited and happy, we point to our Google sign and say: “We would be so grateful if you shared your wonderful experience with us on Google. it takes a few seconds and we would be eternally grateful for your feedback.” — Diana Sims, Buena Vista Optical, Chicago, IL
  • We ask them at dispense. They are usually pretty open to the idea. — Vicki Thompson, Grandville Optical, Grandville, MI
  • All patients are sent recalls, appointment reminders and reviews through Web Systems. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • We have an app called Wombly and also internal incentive program for our employees. — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • We recently posted a small sign because the staff doesn’t like asking for reviews but I do urge the staff to ask our very positive patients for a review on occasion. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • We send an email. Looking forward to some new ideas! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • It’s built into our Weave so that it asks for Google reviews to help boost our SEO. — Selina McGee, OD, Precision Vision, Edmond, OK
  • When they have found us through a review site, then I well ask them to review us on that site if we did a good job of taking care of their needs. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • We offer $10 credit to their account per family/household for a Google review. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • If they are happy I ask them to leave a Google review. Yelp is a joke, we have over 60 reviews and they only recommend 13-14. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Online, Social media. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • We have a sign in our lobby asking them to review us. — David Weber, The Eye Zone, Dallas, TX
  • We send an email from Solution Reach. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • I ask patients how they found us and to write a review where they read reviews about us. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Through an automated follow up email thanking them for coming in and then option to review. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • DemandForce follow-up after a visit or purchase. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Our patient communication system automatically sends a “thank you for your visit” message and then invites patients to answer a brief survey and review our business. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • We use Weave, which sends automatic messages to patients after visits to review us. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • Surveys are text or email a day after their exam. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • When a patient is enthusiastic about the eyecare we provided, we tell them to feel free to 5 Star our office on Yelp. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • We send follow-up texts or emails with a survey and a link to review the office. — Melissa Creath, AAFEC, Lothian, MD
  • We have patients sign in on an iPad, they include their email and cell and are messaged after their appointment for feedback, if they supply, they are asked if they would like to add online. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Just starting to ask people for Google reviews. I’m trying to ask from the chair so I can gauge who has had a good experience. Then we text them the link to our Google review page. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • If I get a comment on our staff customer service or someone who’s learned something from there visit that they have never been told before I ask them to please provide feedback on our social media as well as Google reviews. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • BirdEye Review invitation. — Richard Kemerling, Margolis Vision, Castle Rock, CO
  • At the end of every visit, we ask if the patient was pleased with their experience. Then, we ask if they would provide a review and text them a link. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • We most often ask after doing a repair at no charge or after a follow up adjustment. Many patients will say “What do I owe you?” and we will typically respond, nothing at all but if you find the time to leave us a review on Google or Facebook, we would love that! — Travis LeFevre, Krystal Vision, Logan, UT
  • Just ask when the patient is at a wow moment, or when they complement something, then send them a link right then. — Elizabeth Atkinson, Atkinson Eye Care, Algonquin, IL
  • We use 4PatientCare to evaluate their experience, and those who rate us well are prompted to review us on Google. — Andrew Romeril, Torrey Highlands Optometry, San Diego, CA
  • We DO ask customers for reviews. It is a numbers game. You simply must ask. Happy customers do not write reviews. Everyone uses reviews but few write them, you must ask and it must be sincere. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Automated by SolutionReach. — Jeffrey Safarik, OD, Newport Mesa Optometry, Costa Mesa, CA
  • Automated system send review requests. — Kevin Count, Prentice Lab, Glenview, IL
  • We highlight a line at the bottom of our receipts that asks people to review us on Google. We also will ask clients that came to us from finding us via Yelp or Google if they’re interested in being the next great review. Just a little push in the right direction. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • If you had a great experience please refer friends and give us a Yelp! — Paul Super, The Eyesite Optometric, Los Angeles, CA
  • We send them a survey a day after their visit. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • 4PatientCare emails patients a very brief survey after they have a service or make a purchase. If the patient rates us very high, 4PC invites them to leave a Google review. We’ve received 180 4 or 5 star reviews in the past 12 months. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • If a patient mentions that they love our office, we ask them to review our business. — Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • Post exam text. — Bethany Cassar, Complete Eye Health, Holland, MI
  • Anyone looking for a new doctor or optical shop will first look to reviews. That is the new norm. Good reviews are awesome, but even bad ones can be a learning experience. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Emails are send and if a patient responds the info is shared with the whole staff. — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY

No: 47%

  • Most of our patients are not frequent Internet users. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • We do occasionally. Right now, we are focusing on Lasik success stories. — Jocelyn Mylott, D’Ambrosio Eyecare, Lancaster, MA
  • It puts people off. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Occasionally, we fall short on this area. We do need to do more of this. When our patients are happy we should always ask to let others know. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I want the customers to do a review if they feel they want to on their own I don’t want to pressure them. — Julie Uram, Optical Oasis, Jupiter, FL
  • Presently having issues with inaccurate directory listings for the practice. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • I really ought to start. There’s nothing like a good review to make you feel good about what we do each day. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • We should, but we just haven’t gotten into the habit of asking. It’s on ‘the list…’ along with a hundred other things we’re trying to implement. — Katie Root, Latham Family Vision, Latham, NY
  • Because I can’t get anyone to ask. Need to find a reward system. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • I get reviews on Google and Facebook all the time. When a customer walks in and says, “Hey they were just talking about your shop at the bank…” I know I don’t need to beg for reviews. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • We do, but it’s sporadic at best. It consists of someone on staff remembering to verbally ask a happy patient to “remember to leave us a review online!” And they usually don’t. Overall, we like that our online reviews are a little thinner, because they don’t look fake. Not like when folks try to “mill out” reviews through one of those follow-up systems (that basically spam people). — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Don’t want to put them on the spot. — Bob McBeath, Edina Eye, Edina, MN
  • We don’t and I am not sure why. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • We aren’t quite to the technological age yet. — Stephanie Crowley, Sie Eyecare, Charlotte, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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