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Who Wasn’t Behind Those Foster Grants?




Classic ad campaign used numerous stars of the ‘60s.

What DeBeers (“A diamond is forever”) is to jewelry, Foster Grant is to eyewear: Originator of their industry’s most memorable advertising tagline. “While Ray-Ban may be today’s brand synonym for shades,” reports Advertising Age, “back in the day, there was one sunglasses king, and his name was Foster Grant.” The 85-year-old company debuted its “Who’s Behind those Foster Grants?” campaign in 1965, featuring a marquee-load of the era’s famous faces (Raquel Welch, Peter Sellers, Carroll Baker, Louis Jordan, Claudia Cardinale, Woody Allen, Vanessa Redgrave). Ad Age has named the campaign 66th on its list of the best of all time.

Read more and see images at Advertising Age


Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

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