Headlines

Why Warby Parker Is Opening Stores Everywhere You Look

The company is quickly expanding its footprint.

Published

6 years ago

October 29, 2018

INVISION Staff

Online retailers like Warby Parker have figured out that they need stores after all, Bloomberg reports.

They’re increasingly expanding their physical footprint into the suburban areas of Middle America. By way of example, the news agency noted: “Last month, Warby Parker opened a store in a former GameStop next to a Chick-fil-A in Raleigh, North Carolina.”

The company anticipates that by the end of 2018, it will be operating 100 stores.

Factors driving the trend include “stiffening competition, surging online advertising costs and cheap mall space,” Bloomberg reports.

“What some brands are starting to figure out is, ‘Oh wait, perhaps these retailers who have been around for 100 years were onto something,'” said Jared Blank, senior vice president with advertising consulting firm Bluecore.

Read more at Bloomberg

Related Topics:retail Warby Parker

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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