BrainstormsWhy Zappo’s Tony Hsieh Encourages Collisions in the Workplace Sometimes you just need to make serendipity happen. Published 2 months agoon March 13, 2019By INVISION Staff Invision March 2019 Issue Share Tweet TONY HSIEH, the entrepreneur who found fame and (additional) fortune with his shoe company Zappos, is a big believer in “collisions,” serendipitous encounters where workers randomly run into each other and share ideas. He recently told Entrepreneur magazine he’d even shut down a bridge linking his office’s parking garage to force workers to walk through a common area before they could get to their offices. Your staff may not be so large, but could you shake things up to spark similar innovation? Occasionally get an optician out on the sales floor, insist sales staff take turns having lunch with employees they don’t normally spend much time with, ask a new employee to review your procedures after their first two weeks, force yourself to strike up a conversation with that interesting looking stranger in the VEE lounge?Related Topics:Featured click to Comment(Comment)Up NextAlliterate or Die!Don't MissA Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes INVISION Staff Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at firstname.lastname@example.org. Advertisement SPONSORED VIDEOSPONSORED BY HOYAHoya: The Right Lenses for Sun ProtectionEye safety has never been more important--or fashionable. Check out Hoya's Serenity photochromic and Coppertone(R) polarized lens collections, just in time for summer!You may like Have You Heard of the Diderot Effect? Alliterate or Die! A Proven Strategy to Combat Those People Who Always Insist on Last Minute ChangesPromoted Headlines Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starringECPs Peter Tacia and Heidi DancerSafilo Hoya: The Right Lenses for Sun ProtectionHoya Nano Vista—The Quintessential Line for KidsAlternative and Plan B EyewearBrainstormsHave You Heard of the Diderot Effect? It’s a psychological phenomenon that could help you close more sales. Published 3 weeks agoon April 28, 2019By INVISION Staff The Diderot Effect refers to the way a newly purchased product fails to deliver on the happiness it promised, and instead causes our other possessions to suddenly look timeworn and in need of replacement. It takes its inspiration from an essay by the enlightenment philosopher Denis Diderot in which he laments how a new dressing gown has made his other clothes look like rags and he suddenly feels “discordant.” How to put this psychological weakness into play? In much the same way Ikea or any home goods retailer does: Through suggested add-ons. (“Now that you’re ordering that new dining table, shouldn’t you consider those plates, too?) Is it manipulative? We’d argue not. It’s not your fault a stylish new pair of sunglasses is suddenly making his readers look beaten up and, let’s be honest, when you take a close look, a little shabby. “I was the master of my old dressing gown,” Diderot laments in the end. “But I have become a slave to my new one.” Continue ReadingBrainstormsAlliterate or Die! Same sound success for staying top of mind. Published 2 months agoon April 1, 2019By INVISION Staff “Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall while doing a shift at the infamous British tabloid The Sun. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of retailers know, hence “Taco Tuesdays,” “Wine Down Wednesdays,” or “Saturday Style.” Indeed, once you get started, it’s pretty hard to stop: Fried Food Fridays, Mending Mondays … Okay, that last one’s not great, but there must be something to get people thinking about your store for all their eyecare needs … Frame Fix Fridays? … every frame repair brought in comes with a discount that can be applied toward a new pair? Continue ReadingBrainstormsA Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes Get rid of that hairy arm! Published 4 months agoon January 27, 2019By INVISION Staff EVER HAD A CLIENT or even a manager repeatedly delaying jobs by insisting on last-minute changes? Then you may want to consider this strategy employed by advertising artists known as The Hairy Arm Tactic. According to the origin myth, graphic artist Joe had a client who was forever insisting on “stupid changes.” Then something odd started happening: each time the client was presented with a newly photographed layout, he’d encounter the image of Joe’s arm at one edge, partly obscuring the ad. The client would yell: ‘What the hell is that hairy arm doing in there?’” Joe would apologize for the slip-up. And then, as the client was stalking away, muttering, “You gotta watch these guys like a hawk,” Joe would call out: ‘When I remove the arm, can we go into production?’ And the client, content to have made his mark, would agree. Picky repair customer? Custom frame design? We see great potential for this in an optical. Continue ReadingAdvertisementLatestTrendingVideos Danielle Richardson1 min agoFeel Like Your Wellness Routine Could Be Missing Something? 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