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Winners of Exhibitor Booth Contest at Vision Expo East Announced

There were 2 categories: ‘Most Creative Booth Design’ and ‘Best Brand Activation.’

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(PRESS RELEASE) ALEXANDRIA, VA — Vision Expo has announced the winners of the 2019 Best Exhibitor Booth Contest at Vision Expo East 2019.

Winning booths were voted on by show attendees, who voted for their favorite exhibitor booth in each of two categories: “Most Creative Booth Design” and “Best Brand Activation.”

Congratulations to the winning exhibitors: Article One (Booth G756) for “Most Creative Booth Design” and Essilor of America (Booth LP4233) for “Best Brand Activation”.

Winning exhibitors receive $1,000 in credits to use toward sponsorship options at future Vision Expo shows.

Additionally, all attendees who participated in voting were entered into a $500 American Express gift card drawing with one winner selected.

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The winning attendee: Danielle Nelson, Shippee Family Eye Care.

Photos of the winning booths will be available on the Vision Expo flickr page.

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Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Charmant Contest Winner Takes Great Adventure

It was an all-expenses-paid-adventure of their choice.

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(PRESS RELEASE) MORRIS PLAINS, NJ –  CHARMANT USA Inc, the manufacturer of high-quality, high-comfort eyewear ran a sales-based promotion for its well-known brand Eddie Bauer. The 2019 Live Your Adventure contest provided one lucky customer with an all-expenses-paid-adventure of their choice.

Dr. Mark Bowers and his wife, Amanda Bowers of Blountville Family Eyecare in Blountville, TN won the trip and enjoyed an adventure in Oregon in August of this year. The trip included a four-day, three-night stay. They were able to select from one of four locations: Maine, Oregon, Arizona, and Colorado.

“We’d like to say thanks to CHARMANT for giving us the once in a lifetime opportunity to experience the beauty of the great state of Oregon,” said Bowers. “We had a wonderful time hiking and capturing the stunning scenery. It was a great adventure!”

The contest was based on purchases, every Eddie Bauer frame purchased from CHARMANT between January 28th and April 30th earned customers one entry into a drawing. Every customer who purchased 20 or more Eddie Bauer frames earned double entries. The drawing was held on May 31st, and the winner was announced in June.

“We always enjoy providing our great customers with opportunities to earn special rewards for their patronage,” stated CHARMANT’s Vice President of Sales, Jean Simone. “We trust that Dr. and Mrs. Bowers enjoyed their adventure; and that this contest will keep the Eddie Bauer brand top of mind for many of our customers.”

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PECAA Launches a Comprehensive Dry Eye Program for Members

It is an all-encompassing, comprehensive learning experience that walks participants through the process of building a dry eye profit center in just 90 days.

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(PRESS RELEASE) PORTLAND, OR – PECAA, a nationwide Doctor Alliance Group representing over 3,700 independent eye care practitioners, announced the launch of a new program to its membership. The program, developed in conjunction with Dry Eye University, is an all-encompassing, comprehensive learning experience that walks participants through the process of building a dry eye profit center in just 90 days.

90 Days to Dry Eye, as the program is being called, will utilize live events, online module courses and interactive coaching to help provide participating practices with customized implementation strategies to help build their thriving dry eye service.

“Dry eye care represents a significant opportunity for a practice to diversify their revenue stream with non-managed care revenue,” said Bryan Hoban, member business manager, PECAA. “This program provides members the tools and resources needed to fully maximize their potential in this space.”

Participating practices can expect to receive clinical dry eye education, staff training, vendor selection coaching, equipment recommendations, facility layout consultations, marketing and referral outreach strategies, and much more.

“PECAA developed this program to support practices who are actively looking for ways to expand their scope of practice and provide better care to patients,” added Jamie Hughes, senior vice president and general manager, PECAA. “Practices engaged in this program will be better prepared to compete in today’s changing eyecare landscape.”

The member-exclusive 90 Days to Dry Eye Program will cost $899, which includes a one year subscription to Dry Eye Access for the entire office and covers the Dry Eye University registration fee and all meals at the live event taking place in Irving, TX March 20 – March 21, 2020.

To learn more about the new program visit pecaa.com/dry-eye-education.

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BHVI Signs Multi-Year, Multi-Million-Dollar Deal with Optometry Giving Sight USA

This makes OGS its preferred project implementation partner.

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(PRESS RELEASE) BHVI has signed a multi-year, multi-million-dollar deal with Optometry Giving Sight USA (OGS) to continue as its preferred project implementation partner. BHVI’s Foundation will provide these key services to OGS. CooperVision (part of Cooper Companies Inc, NYSE: COO) has also renewed its PLATINUM sponsorship of the global OGS organization.

Around the world, there are more than 1.22 billion people who are unnecessarily blind or vision impaired due to a lack of access to eye examinations and appropriate glasses, including tens of millions of children with uncorrected myopia.

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Optometry Giving Sight is a global fundraising initiative who, since 2017, has helped more than 4 million people, in 32 countries by funding basic eye care services. Optometry Giving Sight has funded training more than 2,614 eye care personnel and has supported more than 1,100 eye care centers and optical laboratories around the world.

“BHVI has been working with OGS since its inception to deliver these services across the globe,” says BHVI CEO Yvette Waddell. “We are delighted to continue to work with both OGS and CooperVision to continue to deliver these key services.”

“As world leaders in the optometry field, we have developed the technology and the skills to alleviate and treat vision impairment and we have a social responsibility to share our knowledge with those less fortunate. We take great pride in our relationship with OGS and the wonderful work they do and are delighted that Cooper Vision will be continuing their Platinum Sponsorship.”

“Our goal within the foundation is to make the maximum possible impact with what we have. This deal with OGS means that we can continue to focus on that – optimizing the outcomes for all involved,” says Tim Fricke, acting executive director of the BHVI Foundation.

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