Winter Goggle Prescription Solutions for Snowy Conditions

Smart Ways To Sell Winter Goggles

Dr. Christine Jackson, Truckee Family Eyecare, Truckee, CA

We’re located in Lake Tahoe near four different ski resorts. So, we have a huge population of skiers and snowboarders and I’m an avid skier myself. We put all our winter goggles on display so patients can see we sell them. We show samples of prescription inserts that are available. Smith makes one specifically for their goggles that fits on the nosepiece behind the ChromaPop lens. Bollé makes a universal fit one so we ask patients to bring in their own goggles to insert that lens. With Smith’s prescription insert we recommend our patients add the Turbofan option to prevent fogging and an anti-fog coating that can be customized by our lab. It’s a removable clear lens so patients get optics and sun protection with the ChromaPop lens and prescription power with the inserted lens. We find it’s helpful to let patients try on samples to get a sense of what they’re purchasing.

Susan Brownell, The Bent Lens, Bozeman, MT

I’ve been an optician for 36 years and my career has handled every snow sport in Montana. We’re a stand-alone optical boutique that has a good reputation in this area. People may come to us when they see our window display or because the sporting goods store across the street sends them in to get a prescription lens put into their winter goggles. Our primary approach is to interact with our patients and then start a dialogue. We ask if they’re here on a ski vacation. Sometimes they’re looking for sunglasses for skiing and we might mention that we can insert a prescription lens into their goggles. We advertise on our website and Instagram that we offer prescription ski goggles and our go-to products are Bollé and Smith lens inserts.