- These magazines, specifically INVISION, are a huge asset to me. This is my first optical-related job, and I had no idea how we compared to anyone else or what other practices were doing. You have been more than insightful. — Caterina Guerra, SeaView Eyecare, Wellington, FL
- This winter weather is hurting our sales. Anyone else trying to get creative to make up for these snow days? — Amber Simmons, Douglas & Leisner Optometry, Chester, VA
EDITOR NOTE: This is a great question Amber. Look for it in an upcoming Brain Squad survey; we’ll see what fun ideas come in!
- Keep rocking it guys! How is everyone handling staffing shortages? — Jami Kulpinski, Eye Clinic of Wisconsin, Wausau, WI
- What is the best, most efficient, and cost saving way to find candidates when you need to replace almost every member of your team? — Beth Pichon, Birmingham Optical, Slidell, LA
EDITOR NOTE: Ah, Jami and Beth, the eternal lament … ‘Why is good help so hard to find?’ Well, we are going share ways to improve your chances in our June issue.
- I’m curious what everyone does with old lenses … are they recyclable? I used to give them to the Lions Club, but they don’t want them anymore. I let a customer take a pair of frames home to show her husband and I took the demo lenses out so they didn’t have so much glare. She told me her husband tried them and said “I think these lenses help me see better…” — Julie Uram, Optical Oasis, Jupiter, FL
EDITOR NOTE: Julie, sounds like magic! We can’t explain why he thought his vision was better, but we CAN tell you what to do with those lenses … April’s sustainability focus is right around the corner!
