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With $56M, Startup Seeks to Popularize Its Color-Themed Sunwear Internationally

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It has collaborated with the Los Angeles Lakers and other big names.


Spain-based startup company Saldum Ventures has raised $56 million to support the growth of its sunglasses firm, Hawkers Co., TechCrunch reports.

Hawkers launched two years ago and aspires to compete with some of the best-known brands in the industry.

Hawkers “focuses on one style and brings variation in by way of a seemingly endless combination of lens and frame colors,” according to TechCrunch. Its products retail in the $30 range.
The company has collaborated with a variety of well-known names, from Mercedes-Benz to the Los Angeles Lakers.

Hawkers expects its 2017 revenue to reach $168 million. Co-founder Paco Pérez says the firm is turning a profit.

How will Hawkers use the millions it raised? Plans call for expanding in Europe, launching “physical concept stores in key locations” and conducting more research and development.

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Crowdfund Insider notes that last year, Hawkers sought Kickstarter funding to help it expand into North America.

Read more at TechCrunch and Crowdfund Insider

Lakers x Hawkers sunglasses from Hawkers

Hawkers Co. expects its 2017 revenue to reach $168 million. Shown here: Lakers X Hawkers, purple, $30.

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