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Working from Home is the New Productivity Hack and More Manager’s To-Dos for May

Plus, those tax refunds are starting to hit people’s bank accounts, start reeling that ‘found money’ in.

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Working from Home is the New Productivity Hack and More Manager’s To-Dos for May

May 3-9

PLANNING May and June are slower months for many vision businesses, use it to plan. By now you’ve also got a good idea how the year is going, notes Vlad Cordero of Focus Eye Care in Hackensack, NJ, allowing you to “pivot if necessary or double down if something we did is paying dividends.” If you can, get away for a brainstorming weekend.

DISPLAYS Reel in those tax refunds: Create a display of fashion frames that fall in the $150 to $300 range. That’s close to the sweet spot for tempting people. “Having something exciting for summer and their new ‘found money’ works,” says Dianna Finisecy of Wagner Opticians in Washington, DC.

May 10-16

CLIENT SERVICE Run an EMR report on patients who have significant diagnoses, like glaucoma, and audit their appointment histories. If they have dropped out of regular care, a personal call from the doctor can reinforce the importance of monitoring.

FINANCES Maybe your fixed costs aren’t as fixed as you think. Analyze every contract — from the company that supplies the water cooler to your neighborhood banker — and look for places where you can curb costs. Lease coming up? Keep an eye on traffic. It’s a good figure to wield in negotiations with your landlord.

May 17-23

MANAGEMENT If you’ve got a backlog of admin work that’s built up, consider taking a work from home day. “You’ll be more comfortable and not have to worry about dispenses/other optician things, so you can really focus,” says Heather Harrington of Elevated Eyecare in Denver, CO.

ONLINE Know who’s visiting your Google Business page and what they are doing through the Insights tab. Create an Excel sheet and begin recording the data for the key metrics every month. You can sign up for
a monthly email from Google that will provide these Insights for you if you need a reminder.

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May 24-30

MARKETING Back to school is just around the corner. Find out what is going to be the big back-to-school seller this year. Start your marketing early so you also reach those college kids before they leave this year.

PREPAREDNESS Atlantic hurricane season officially begins on June 1 and ends on Nov. 30. A generator is a wise investment if you live in an area prone to wild weather of any kind.

INVENTORY If your space is small, every inch matters. Identify your worst sellers and give them da boot.

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