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World Sight Day Challenge 2019 Is Set for October

It is Optometry Giving Sight’s largest fundraising campaign of the year.

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Paul

(PRESS RELEASE) GOLDEN, CO – There are 1.22 billion people around the world, millions of whom are children, who are blind or vision-impaired because they do not have access to an eye exam and glasses. The World Sight Day Challenge is a response to this alarming statistic and is Optometry Giving Sight’s largest fundraising campaign of the year. The challenge brings the global optometry community together to raise money and awareness to help provide eye care to those in need. The challenge is focused on World Sight Day, Thursday, Oct. 10, and continues through until the end of October.

“It is estimated that as much as 80% of what a child learns is processed through the visual system; an eye examination and glasses can mean the difference between a life of poverty and a life of opportunity,” said Dr. Juan Carlos Aragon, chair of Optometry Giving Sight. “A child’s ability to play and learn and to contribute at home and school is largely dependent on good vision.”

Nine-year-old Paul was living on the streets in Kenya after being abandoned by his parents. Paul also had an additional challenge as he has an unusual vision impairment with one eye being near sighted and the other far sighted. His daily life was difficult to say the least.

Fortunately, the head teacher of a local school for vision-impaired students noticed Paul foraging on the streets and struggling with his vision. The teacher was able to enroll Paul in his school and get him the care he needed at an Optometry Giving Sight funded vision center. Paul is now off the streets and flourishing at school.

The World Sight Day Challenge helps fund eyecare projects that help transform the lives of children like Paul.

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For the past 13 years, thousands of optometrists, staff members, patients and students have taken the World Sight Day Challenge and made a difference by making a tax-deductible donation and/or by raising funds in their practice, school or company.

“The gift of sight and the ability to help bring sight to others are among the most fundamentally noble things anyone can do, bringing an immediate palpable difference in a person’s life,” says Colin Connors, OD, Isthmus Eye Care, Madison and Middleton, WI.

“OGS is our charity of choice. I believe they are making a difference in this world and it’s so rewarding to be able to be a small part of that,” says Barbara Wohlk, Eyecare Associates of Lewiston, Lewiston, MT.

The challenge also brings together many of the most well-known companies in the optical industry who support the cause. Leading companies who are members of the World Sight Day Challenge Coalition include: ABB Optical, Alcon, Bausch & Lomb, CooperVision, EyePromise, Vision Source, VSP, Westgroupe. all of whom conduct robust employee giving programs around the challenge.

Optometry Giving Sight encourages everyone to join the World Sight Day Challenge and help transform the lives of people around the world by helping to provide access to eye care.

To donate or pledge participation, supporters can visit: www.givingsight.org

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Press Releases

Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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