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XX2i Optics Extends Partnership With Online Running Resource BibRave





(Press Release)
DENVER – Polarized performance and casual eyewear maker XX2i Optics has announced its continued partnership with online race resource BibRave. Together they will introduce an array of sunglass options to vetted representatives and social media influencers within the running community.

“Runners are a perfect match for XX2i Optics. They are discerning, value-conscious consumers that appreciate top quality eyewear at a reasonable price,” says Paul Craig, president of XX2i Optics. “You don’t need a lot of cash or fancy gear to step outside your front door for a run, and that’s why XX2i Optics has grown so quickly within the running world. We pride ourselves on crafting amazing sunglasses with even more amazing warranties, something that was even recognized by Outside Magazine when they honored us with their ‘killer value’ designation. BibRave has allowed us to extend our reach by getting our glasses in the hands of top-end running ambassadors.”

BibRave’s testers and reviewers give endurance sports brands like XX2i Optics the opportunity to work alongside digitally savvy runners, also referred to as “BibRave Pros.” After spending several hours racing and training with XX2i’s glasses, each Pro writes an extensive blog review and provides social media promotion.

In addition to promotional content from individual BibRave ambassadors, XX2i Optics has sponsored four separate #BibChats, which are weekly Twitter chats focused on various topics associated with running and running gear. The #BibChats will take place on Aug. 16 and Nov. 22 and are designed to keep the public informed about the latest running gear.

“XX2i has provided our BibRave Pros with some seriously high-quality eyewear,” says Tim Murphy, co-founder of BibRave. “A lot of runners don’t know how important having good sunglasses can be, and many think quality means super expensive. Having XX2i as a sponsor has opened up their eyes to the benefits of wearing cool shades, and has proven that you can get fantastic eye protection and style without breaking the bank.”


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