1 It’s Healthy Vision Month. Time to send email blasts with “May Sight Saver” tips to drive traffic and educate on the importance of comprehensive eye exams. It will also help set the tone for the start of Back-to-School season. Consider setting up kid-friendly “Eye Spy Summer” stations with UV bead necklaces that change color in sunlight demos and blue-light blocker tests using phone flashlights.
4 “May the Fourth be with you.” On National Star Wars Day deck your shop in Jedi banners and galactic glows and dress up as Yoda the Optician or Darth Optometrist. Set up a “photo booth” with droid props, indie frames, and a #ForceFieldFrames contest. Folks that roll in costumed, leave with cash off their epic specs and selfies that go viral.
25 Geeks and glasses just go together. On Geek Pride Day transform your business into a geek HQ with cosplay stations where patients can try on “superhero specs.” “Blue Light Saber Blockers” for late-night game raids, “Progressive Power-Ups” for avid readers, chunky acetates for the local Clark Kents, and free bookmark with every pair.
26 Launch into summer sight with National Paper Airplane Day. Turn your optical into an epic paper plane competition. Have patients fold their own airplanes and launch ‘em through suspended hula-hoops for discounts. Think skee ball for specs! Instagram the chaos with #OpticalAirlines. Pure joy, maximum vibes, frames flying off shelves!
