Connect with us

Editor's Note

You Might Call It a Toxic Trait but I Prefer to Think of It as Chaotic Good

Lean into the chaos, because often the more there is to do, the more I seem to get done.




I RECENTLY SAW A viral meme that said “I used to think adulthood was one crisis after another. I was wrong. Multiple crises. Concurrently. All at once.

All the time. Forever.” And I swear I never felt anything more.

We’re only three months into the new year and it feels like I’ve been drinking from a fire hose for two and a half of them. And I don’t see that changing anytime soon … summer at the absolute earliest … but then that’s just a temporary reprieve until the end of August. Thing is, I am often at my most creative when overwhelmed. You can call it my toxic trait but I prefer to think of it as chaotic good. The more I have to do, the more I seem to get done.


I would love to be one of those people that proactively works to get ahead on projects but for some reason my best results happen when I’m running out of time (much to the ire of my design team who are waiting on me to finish this last page so we can send this issue to the printer.) Don’t be like me. Use our Vision Expo East Buying Guide (page 52) to come up with a plan of attack for the show (or to reach out to new brands you’re interested in if not attending). And if your business’s green practices understandably fell off during COVID’s time of harsh disinfectants, single use PPE, and cycling through disposable pens, it’s time to re-double your effort to help save the planet and we have a checklist of easy things you can implement today (Special Feature, page 62).

Life happens. Crises happen. Chaos happens. I hope you’re one of those steady, methodical people who keeps bandwidth open for when it does. But if you’re like me and handle things by leaning into the chaos to create good than you’re my people and I’ll see you in the eye of the storm.

Best wishes for your business,

Power Yogaing My Way to Metamorphosis

Power Yogaing My Way to Metamorphosis

Power Yogaing My Way to Metamorphosis

Five Smart Tips From This Issue

  1. It has never been cooler to operate a small business. What are you planning for National Small Business Week? (Calendar, page 26)
  2. We’ve got some night lenses sure to offer your patients overnight success. (Better Vision, page 42)
  3. Wine, appies and shopping? Sounds like an awesome Ladies’ Night to us! (Best of the Best, page 68)
  4. How to write an email newsletter your customers will actually read. (Columns, page 74)
  5. A third-generation optician shows us how she keeps it fresh and fashion forward. (Sanity Files, page 90)

Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra