ColumnsYou Wouldn’t Recommend a $20 Pair of Glasses, So Why Would You Accept $1.99 Web Hosting? Published 3 years agoon October 27, 2016By INVISION Staff Share Tweet Being a good host is more than being gracious and welcoming … oh wait, this isn’t Heloise, I’m writing about web hosting.Let me ask a question: Is there a difference between a $20 pair of frames and a $200 pair? Of course, though online the subtleties may be almost indistinguishable. It’s not until someone familar with those intricacies points them out that you can see why one should choose the better made, more expensive pair.Web hosting is no different. Online, most every web host seems the same. They almost all claim a 99-percent-plus uptime guarantee … free email … unlimited storage, websites and bandwidth. Let’s dispel this myth. Yes, technically you have unlimited storage, websites and bandwidth in the same way American Express offers unlimited credit. There are caveats with both. Web hosts know most of us will only host one small site with limited files and traffic.Like any business, web hosting companies are in business to make money. A low-end hosting product costs as little as $1.99 a month for new customers. To make money at that price, the company jams many thousands of websites onto each server; meaning the performance of your website is tied to the performance of thousands of others. While computers are fast, a server can only dish out so much information at once. So, if 100 people are asking for information at the same time from the same sever, 99 are going to have to wait their turn.Server companies offer several web-hosting packages, their lowest price being similar to that above and higher priced packages offering better features as the monthly price escalates. What generally goes unsaid, is the more expensive a package is, the fewer websites hosted per server. We’ve learned these lessons the hard way, building scores of websites and seeing which hosts and which plans work best. Advertisement As an ECP, what should you look for in a good web host? For the sake of brevity, let’s say you’re hosting a standard informational website about your practice and not doing any e-commerce. For our clients, we demand a host with great customer service. We want to know that if there is an issue, the host company is there to help us rectify it. We therefore demand hosts with 24/7 phone service. We have no interest in submitting an email trouble ticket with no idea how long it will take until our issue is resolved.Since we build primarily in WordPress (as are 25 percent of all sites), we look at hosts who specialize in WordPress. This is a relatively new area of hosting but we couldn’t be happier. Since Google is placing more emphasis on site speed, being on a server that works best with your particular platform is helpful for your search engine ranking.There are a number of WordPress hosts we like and we continually explore the WordPress forums for new recommendations. The hosting companies we like best include BlueHost Performance Cloud, Hostgator and SiteGround GrowBig WordPress hosting. The renewal prices for these and most every other hosting plan is double the introductory price, so your best bang for the buck is to buy as many years as possible at the introductory rate.One more thing to ask for with your hosting is an SSL certificate. Again, Google emphasizes security and gives bonus points to sites with an SSL (Secure Socket Layer). That is the little green lock that appears in the browser window on certain sites or the designation of https instead of http. Some webhosts give an SSL certificate with hosting for the first year, some do not. SSL certificates run upwards of $100 per year for a shared certificate from most hosts. There is a new free SSL certificate out there from Let’s Encrypt which we hope to explore that further in another article. Related Topics:Online Marketing click to Comment(Comment)Up NextNip Staff Negativity in the Bud With These Positive SolutionsDon't MissHere’s How I Deal with ‘Problem Patients’ Advertisement SPONSORED VIDEOSPONSORED BY KENMARKJump In — the Water’s Fine!With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!You may like Schedule, Schedule, Schedule and More Manager’s To-Dos for November Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for NovemberPromoted Headlines Fashion, Innovation & Technology — A Winning CombinationSerengeti Eyewear When You’re Passionate About Eye Care, the Right Technology MattersReichert Technologies See What Happens When Patients Try Varilux® Lenses for the First TimeESSILORDanielle RichardsonA Case for Yoga Let go of any preconceived notions… yoga is for everyone. Published 1 day agoon November 20, 2019By Danielle Richardson, OD I KNOW, I KNOW — yoga is not for you… but let me stop you right there. Yoga is truly for everyone! Yoga is finding its place in the mainstream as 1 in 7 American adults reported practicing yoga according to a 2017 survey.However, as the number or practitioners continues to rise, so too does the number of people who feel alienated by yoga. Social media has warped the perception of this ancient practice into something that more closely resembles gymnastics or acrobatics. This shift distances many would be practitioners because of feelings of not being “flexible” or “fit” enough. I’m here to tell you that’s BS! This article is to make the case for yoga and its inclusion in your wellness routine. INVISION PodcastPodcast: What Exactly Does it Take to Become America’s Finest Optical Retailer? INVISION PodcastPodcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries INVISION PodcastPodcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients? The true origin of yoga can be disputed, but the most popular types of yoga in the West are derived from a 5000-year old Indian philosophy system and body of knowledge. Yoga takes a holistic view of the human experience and consists of practices to unite the mind, body, and soul. Yoga extends beyond physical movement to combine meditation, self-discipline, and breathing practices to achieve optimal health and wellbeing. Below are a few things to remember about yoga:Yoga is for everyone. Contrary to popular belief, yoga does not require fancy tights or expensive studio memberships. Additionally, you don’t have to overhaul your life or become a Himalayan monk to practice. The only requirements for yoga are your body and your breath. Yoga is most often practiced on hard wood with a mat or blanket, but carpet is suitable as well. Yoga can also be made accessible to those with disabilities using chairs and props for modifications. There truly is something for everyone.Beginners are always welcome. There are plenty of resources available for new yogis. You can go the in-person route and sign up for a new student special at a local studio. Local yoga studios often have classes designed for beginners where you can receive in-person guidance and personalized tips to make the practice more comfortable. Additionally, you can use online beginner yoga videos on YouTube via my channel “FierceClarity” or another excellent source like “YogaWithAdrienne.” My recommendation is to begin once per week and gradually increase frequency. There is no right or wrong amount of yoga to do, but the longer you stick with the practice the more benefits you will see.Yoga has real benefits. According to The National Center for Complementary and Alternative Medicine, an NIH affiliate, research shows yoga may help relieve stress and chronic pain, manage chronic disease symptoms, and even aid in smoking cessation. Other studies have found yoga to successfully decrease inflammation, improve heart health, and improve some symptoms related to anxiety and depression. Additionally, yoga aids in weight loss and can help maintain a healthy weight when practiced regularly.I started practicing yoga at the end of optometry school when I was burned out and sick from an unhealthy lifestyle. This simple practice has changed my life for the better. I became so passionate about it that I now teach yoga to others. I hope you will let go of any preconceived notions and give yoga a try. It is a rich tradition with several different styles and teachers. Be like Goldilocks and experiment a bit until you find the yoga that is just right for you. Continue ReadingColumnsDon’t Do Do-It-Yourself Optometry … Do This Instead Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things. Published 1 week agoon November 11, 2019By Mary Walker I CONSIDER MYSELF A competent Do it Yourselfer, and during a recent house remodel I was determined to handle as many tasks myself as possible. My father is a retired master carpenter, and I spent countless childhood hours watching him craft pristine custom cabinetry.Clearly, I had no reason to doubt my ability to handle some basic trim work. This was going to be easy, right? Wrong!Similarly, while a wealth of DIY-style info is available, DIY optometry practice management is no piece of cake. The goal of running an efficient, profitable practice is not as easy as it sounds.Perhaps the most important sign of a competent DIYer is knowing when to hire a professional. Honestly, I knew I couldn’t manage my own plumbing or wiring.Hiring specialists to manage certain aspects of your practice can outweigh the self-satisfaction of DIYing. More often than not, the main benefit is prioritization. Here’s why:Ten years ago, the optical dispensary comprised at least 70 percent of the overall practice revenue, while exams and services made up the remaining 30 percent. Today, with the increase in medical-model eyecare, exams and services can match or exceed dispensary revenue.Most ODs once dedicated significant time to dispensary operation, but more time is now spent learning new equipment, interpreting test results and filling schedules with more non-optical patients. Managing inventory and lens purchasing now takes a backseat to offering other specialty medical services. Such profitable specialties are where you should be focusing your energy, rather than overseeing day-to-day dispensary management. To compound the problem, optical dispensing is becoming increasingly complicated. Patients have vision plans with specific criteria, lab networks and products, mandating that optometrists be masters in maximizing profitability and understanding plan contracts.Delegating allows you to focus attention on next-level eyecare and promotes overall practice development. Let’s discuss a few aspects of optometry dispensary operation that benefit from less DIY and more professional management.Staff training. Optical dispensary management services provide staff with professional education sessions. Performance standards are established and regular meetings held to discuss products and technologies. Incentives programs entice staff to meet sales goals.Revenue cycle management. The capture, management, and collection of patient and insurance revenue as well as cash flow, audit risk and ultimately profit can be outsourced to professional firms.Marketing materials and initiatives. Demographic-specific marketing programs tailored to a practice’s patients can boost sales. Collateral may include educational patient information or professional courtesy programs.Third-party billing. Staff are trained to maximize plan benefits, and ODM services process all optical claims on the practice’s behalf.Dispensary inventory management. DMs purchase existing inventory while transitioning to new inventory targeted to a practice’s specific patient demographics. This includes an analysis of the practice’s market showcasing competitive price structures and consumer preferences.Enlisting professional help isn’t an admission of lack of skill, it’s the practical awareness that not everything can be accomplished on your own. So, while you may choose to keep your home remodeling efforts DIY, let experts take your optical practice to the next level. A little help never hurt anybody. Continue ReadingJohn MarvinForget Opinions, Measure the Hard Facts and Data to Improve Your Business In the end, it is the least expensive and most productive business tool in your arsenal. Published 1 week agoon November 11, 2019By John D. Marvin THERE’S A BUSINESS axiom that says if you want to improve something, measure it. The sheer act of quantifying an issue and then determining how to improve its outcome incrementally, will itself create improvement.W. Edwards Deming, the father of continuous quality improvement, believed that management decisions should be made using facts and data; and that successful managers use that data to best understand customers and their ever-changing expectations of goods and services.The contrast is making decisions based on opinion. I believe that this is done far too often by optometrists and managers in our industry and these are the reasons why:It’s easy. What could be more comfortable than offering your opinion about patients’ preferences and behaviors? In some ways, it just makes sense. You spend all day, several days a week observing people in your practice. Naturally, your opinion is enough on which to base your decisions.It’s popular. Everyone has an opinion. The dilemma is when team members’ views conflict with one another. Whose opinion is correct? Usually, it defaults to the person with the most authority. When this happens, you can diminish the perspective of others.It’s cheap. Opinions are free. You don’t need to go to the expense of both time and money to gather facts and data. Why go to all of that time, effort and spend money when your opinion will do the job just fine? However, a decision based on belief and not facts can be the most expensive decision you’ve ever made.Recently, I was working with a young optometrist to open his first practice, and as you can imagine, he was full of enthusiasm and confidence in his opinions. He had classmates that had started new practices. What could be so difficult?Of course, he had an opinion about his location. He had already determined where he wanted to open his new office. When I pointed out some of the challenges this selection would create, he wouldn’t be dissuaded. It had everything he believed, in his opinion, that was critical to a successful location.It was close to where he wanted to live. It was half the price of locations in areas with much higher traffic patterns, and there were no other optometrists within a five-mile area. In his opinion, this location was ideal.I explained to him that selecting the right location is probably the most critical first step in building a successful practice. That he should consider the households in the area, the exposure that a site will provide his new office, and that is all a part of what you pay for in lease payments. Basing this decision on his opinion is an example of how expensive a wrong decision can be.Another practice data area that is neglected is the retention of patients. We don’t measure the percentage of patients we saw a year ago that return in twelve months. Why would we? We are great at what we do, why wouldn’t they return?After all, we sent them a postcard telling them it was time to come back for an appointment.The office most successful at retaining patients that I know measures and reports to the team each week the percentage of recalled patients who booked an appointment. They have learned that success in this area requires a phone call to follow up on those who do not respond to their postcards, emails, and text messages. The OD/owner is proud that 87.3 percent of their recalled patients return for their annual exam and he is still working on improving this percentage.Managing your business using facts and data is crucial. It takes the emotions, personal perspectives, and biases out of making improvements. In the end, it is the least expensive and most productive business tool in your arsenal. 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