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Young Michigan Start-Up Aligns Itself with Charitable Cause

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Aframes is one of several new eyewear companies with a charitable bent.

Following the example of Warby Parker, Aframes is one of several new eyewear start-ups with a charitable bent. Based in Flint, MI, the company donates $2 from the sale of every pair of glasses to Helen Keller International, which funds a year’s worth of vitamin A supplements for two children. Beyond causing night-blindness and even blindness, Vitamin A deficiency kills roughly a million people a year. Says the company’s 26-year-old president, Wes Stoody, “We want to be the best eyewear brand that’s also related to a cause.”

Read more and see images at Michigan Live

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