Inbox Your Thoughts on The Big Survey and More of Your Letters to the Editor Published 1 month ago on January 6, 2026 By INVISION Staff Invision January 2026 Issue Share Tweet The Big Survey is always detailed and insightful. Seeing the way patients/clients are being treated with more care, passion and curated service. This is how this business was built, time to get back to this. — Karen M., Wyoming, MN Some companies are adding the tariffs to the price of the product, which as we know will never come off. Others are adding a line item for the tariffs, which will come off when this problem comes to a halt. — Dan A., Port St. Lucie, FL At what point are people going to start paying a premium for human connection when all the machines take over? — Ben T., Miami, FL I would just like to say that I truly love your magazine! I look forward to a new edition each month and read it from cover to cover. It’s a must for anyone in the optometry business. There is no other magazine like it, and I always learn new pearls from each edition. INVISION is always informative and it’s fun! — Jill C., Port Orchard, WA Best magazine! I enjoy reading it. Keep up the interesting articles and keep having fun putting them together. — Bob H., New York, NY We enjoy reading from cover to cover every month. Everyone can pick up a new idea or fresh approach from INVISION. — Cindy H., Chattanooga TN Hands down, you bring the most useful information to my practice. Please keep up the great work! — Mark P., Orlando, FL Related Topics:Featured INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected]. click to Comment(Comment) Up Next Don’t Save Money and More of Your Letters to the Editor For February Don't Miss Your Letter to the Editor for Nov-Dec SPONSORED VIDEO CTX: Flexible, Lightweight and Ready for Anything You may like Don’t Save Money and More of Your Letters to the Editor For February Your Letter to the Editor for Nov-Dec Your Letters to the Editor for October Promoted Headlines ForEyes Solutions Goes Beyond Bookkeeping ForEyes CTX: Flexible, Lightweight and Ready for Anything EssilorLuxottica New Varilux® Immersia™ Advertisement Latest Trending Videos Products7 hours ago ECPs Share their Best-Selling Collections for December 2025 Photo Gallery7 hours ago These 9 Frames Show Why Fit Is the Real Statement Columns8 hours ago Snowflakes and How They May Be Keeping Your Practice From Growing Press Releases10 hours ago CooperVision Inducted into NSU Fellows Society Press Releases19 hours ago Tobii Secures Design Win For Get Set Early – Provides Eye Tracking For Early Autism Screening Photo Gallery2 weeks ago Fun with Tape … and More Highly Creative DIY Eyewear Fixes From Your Clients Best Practices2 weeks ago Best Practices: Storytelling in Eye Care Practices Sponsored Content2 weeks ago ForEyes Solutions Goes Beyond Bookkeeping Photo Gallery2 weeks ago 8 Standout Eyewear and Industry Releases to Know Right Now Photo Gallery3 weeks ago These 9 Ultra-Minimal Frames Are Built for Function and Focus Best Practices2 weeks ago Best Practices: Storytelling in Eye Care Practices Best Practices1 month ago Best Practices: Building a Better Practice Through Continuous Training Best Practices2 months ago Best Practices: Adam Cherry on Lens Selection Sponsored Content2 months ago CTX: Flexible, Lightweight and Ready for Anything Best Practices2 months ago Best Practices: Colton Calandrella on Maximizing Your EHR Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Business & Practice Management2 days ago 5 Companies Bring Modern Aesthetics Together With True Optical Office Know-How Business & Practice Management1 week ago How Sea Eye Care Turned a Norfolk Neighborhood Practice Into a Local Institution People1 week ago Lil John Saves the Day! Cover Stories2 days ago Fix It or Pass It On? How Optical Practices Are Redefining Frame Repairs Business & Practice Management3 days ago ECPs Share How They Deal with Loyal Employees Who Are Resistant to Change Business & Practice Management1 week ago You Asked: How Do We See More Collaboration With the Companies We Outsource To? Photo Gallery6 days ago 11 Images That Show Why Sea Eye Care in Norfolk, VA Was Named One of America’s Finest Optical Retailers Headlines1 week ago How One City Helps Entrepreneurs Launch, Why Your Store Must Photograph Well and What LVMH’s Drop Means