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Your Thoughts on This Year’s America’s Finest Winners and More of Your Letters to the Editor

Including a shout out to reps and some confidence that we’re on the road back to recovery.




  • The article on Don’t Sleep on Gen Z was right on. We spend much of our time on one particular generation we forget how to market to all of them. It takes time, knowledge and engaging their ideas to better formulate your practice and social media. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • The industry is coming back. Your magazine offers a wealth of information to people who read it. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Good job ladies! It’s so inspiring to see these beautiful and creative businesses. — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • It’s awesome that you recognize small businesses. We all can up our game by following their example, therefore improving our profession and gaining respect! We should all strive to be unique and welcoming, and less clinical and sterile (not in the real sense but in the perceived sense). — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Thank you for not talking about masks or politics in this month’s questions. I’m just so 2020 fatigued with everything that’s gone on this year. — Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • It’s a tough time for everyone in the world. As health care pros we need to continue our part to boost confidence and stability in our industry and thrive to provide the best care in the safest way we all can! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • I can’t get enough of seeing what other opticals are doing in terms of decorating, marketing, designing their space etc. Can HGTV do an optical makeover show, and can I host it? — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Many people have irrational fears about people buying online. This global crisis helped clarify that people yearn for human service and contact. Our business is bigger and stronger than ever now. Online threat, like the LASIK scare in the early 2000s is unfounded. Some people will use it. Most won’t. The difference is how you serve and how you provide to your clientele. — Chris Dudley, Lake Eye/Precision Optical, Wildwood, FL
  • I would like to thank all my industry reps, and also to ask them to bear with business owners. We are overwhelmed and suffering from decision fatigue. There are so many options to try and help our businesses recover, and we are also doing what we can to keep our employees and patients safe! Thanks for all you do for us, but forgive us if we cannot meet with you in person or if we seem a little short. — Angie Patteson, OD, Sunset Eye Care, Jackson City, TN

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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