Press Releases ZEISS Introduces Lenses with Digital Inside Technology Published 6 years ago on April 3, 2015 By INVISION Staff Share Tweet Recognizing an unmet need among progressive wearers, ZEISS has introduced the Precision family of progressive lenses, with Digital Inside technology that reduces the symptoms of Digital Eye Strain for frequent users of smart phones, tablets, and other digital devices. “According to the Vision Council, adults check their mobile phones an average of 100 times per day, and many spend up to nine hours per day viewing some kind of digital screen.” said Uli Krauss, President and CEO of ZEISS Vision Care North America. “This means that to provide outstanding all-day vision, progressive designs must help patients view their digital devices without strain. The new ZEISS Progressive Precision lenses provide the complete viewing experience wearers need today.” Digital devices pose problems for presbyopes, because the typical viewing distance is shorter than for reading printed matter, requiring greater convergence. Digital Inside technology accounts for both the shorter reading distance and increased convergence, so wearers have a clear and comfortable view of a digital screen or a printed page. The new family includes ZEISS Precision Pure, ZEISS Precision Plus, ZEISS Precision Superb, with the upgraded ZEISS Individual 2 remaining the flagship ZEISS progressive. In addition to Digital Inside technology, new technologies include: FrameFit Technology provides an optimal near zone even in challenging frames like aviators. The corridor is determined not just by fitting height, but by the specific shape of the patient’s chosen frame. FrameFit+ is available on ZEISS Precision Plus, Precision Superb, and Individual 2. Luminance Design Technology rather than using simple single ray tracing, ZEISS now delivers the optimal lens design based on full light bundles measured across the pupil, for increased clarity at all light levels. Luminance Design Technology is available on the flagship ZEISS progressive, ZEISS Individual 2. Advertisement Related Topics: click to Comment(Comment) Up Next AOA Announces Winners of 2015 Awards Don't Miss Transitions Names Jose Alves GM-Americas Advertisement SPONSORED VIDEO SPONSORED BY TOPCON HEALTHCARE Perform Refraction from Anywhere with RDx Now more than ever, you need to grow your practice beyond your physical location and deliver quality eye exams from virtually anywhere. Topcon RDx® is an innovative ocular telehealth platform that allows you to connect to your office remotely and conduct comprehensive eye exams, without sacrificing the quality care you provide. You may like Promoted Headlines Ray-Ban® Authentic Essilor Get More with Essilor Essilor 360° SUPPORT. 365 DAYS A YEAR. Essilor Advertisement Latest Trending Videos Headlines1 day ago GlassesUSA.com Raises $45M Mark Hinton1 day ago It’s 2021! What’s Your Focus? Press Releases1 day ago ABB Optical Group Announces Winners of Optometry Student Challenge Press Releases3 days ago AOA Free Webinar on Student Loan Refinancing Press Releases3 days ago IDOC Welcomes Three New Executive Board Members America's Finest 2019 Entries3 weeks ago America’s Finest: Before You Start America's Finest 2019 Entries3 weeks ago America’s Finest: Get Your Contest Entry in Great Shape America's Finest 2019 Entries3 weeks ago America’s Finest: Basic Info and Stats America's Finest 2019 Entries3 weeks ago America’s Finest: You Gotta Stand Out from the Crowd America's Finest 2019 Entries3 weeks ago America’s Finest: Photos Really Are Worth at Least a Thousand Words Sponsored Content7 days ago Ray-Ban® Authentic Sponsored Content2 weeks ago Get More with Essilor Sponsored Content2 months ago Perform Refraction from Anywhere with RDx Headlines3 months ago Video: Florida Man Invents Robot to Place Contact Lenses Headlines3 months ago Video: Some Retailers Board Up Due to Election Unrest Fears Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines6 days ago Ophthalmologist Convicted of Fraud Could Receive Pardon from Trump Headlines1 week ago Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Better Vision5 days ago The Latest Diagnostics to Help Eye Doctors Find and Monitor the Progression of Certain Eye Conditions Products6 days ago Innovation Meets Convenience With These 9 Clip Styles Products1 week ago Classic, Practical and Durable, 2021’s Latest Releases Coming In Strong Headlines5 days ago Ace Vision Raises $13.3M to Fund Laser Therapy Development Press Releases6 days ago Pacific Vision Surgery Center Opens Doors to Bay Area Community Mark Hinton1 day ago It’s 2021! What’s Your Focus?