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ZEISS Introduces Lenses with Digital Inside Technology




Recognizing an unmet need among progressive wearers, ZEISS has introduced the Precision family of progressive lenses, with Digital Inside technology that reduces the symptoms of Digital Eye Strain for frequent users of smart phones, tablets, and other digital devices.

“According to the Vision Council, adults check their mobile phones an average of 100 times per day, and many spend up to nine hours per day viewing some kind of digital screen.” said Uli Krauss, President and CEO of ZEISS Vision Care North America. “This means that to provide outstanding all-day vision, progressive designs must help patients view their digital devices without strain. The new ZEISS Progressive Precision lenses provide the complete viewing experience wearers need today.”

Digital devices pose problems for presbyopes, because the typical viewing distance is shorter than for reading printed matter, requiring greater convergence. Digital Inside technology accounts for both the shorter reading distance and increased convergence, so wearers have a clear and comfortable view of a digital screen or a printed page.

The new family includes ZEISS Precision Pure, ZEISS Precision Plus, ZEISS Precision Superb, with the upgraded ZEISS Individual 2 remaining the flagship ZEISS progressive. In addition to Digital Inside technology, new technologies include:

  • FrameFit Technology provides an optimal near zone even in challenging frames like aviators. The corridor is determined not just by fitting height, but by the specific shape of the patient’s chosen frame. FrameFit+ is available on ZEISS Precision Plus, Precision Superb, and Individual 2.
  • Luminance Design Technology rather than using simple single ray tracing, ZEISS now delivers the optimal lens design based on full light bundles measured across the pupil, for increased clarity at all light levels.

Luminance Design Technology is available on the flagship ZEISS progressive, ZEISS Individual 2.



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for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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