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Zeiss Unveils Optical Store Concept and Showroom

The showroom is located at the company’s new U.S. headquarters in Kentucky.

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(PRESS RELEASE) HEBRON, KY — ZEISS Vision Care announced the opening of the company’s new, 2,500-square foot ZEISS Vision Center showroom and optical store concept. ZEISS completed construction last month on the showroom, which is located at its new U.S. headquarters in Kentucky.

The showroom will exhibit the architectural design of a ZESS Vision Center, including ZEISS diagnostic equipment, and ZEISS Consumer Optics products, which are also sold at many ZEISS Vision Centers. Visitors will also be able to learn more about ZEISS’ contribution to optical innovation throughout history in a dedicated educational space. ZEISS will invite eye care professionals to visit the Customer Experience Center to learn more about how they can open their own ZEISS Vision Center and make a more lasting impression on their patients.

ZEISS Vision Centers provide patients with a unique and engaging vision-centric shopping experience, combining eye exam, lens consultation and frame selection in a seamless patient-journey. There are already over 200 ZEISS Vision Center stores worldwide, each one operated and owned by independent practitioners.

“Our ZEISS Vision Center showroom helps both independent eyecare professionals and consumers alike understand how ZEISS can help them offer a superlative patient experience that creates a sense of ‘wow’ and wonder,” said Andrew Hyncik, Head of Marketing at ZEISS Vision Care U.S. “We look forward to welcoming guests to visit and learn more about our vision for the optical stores of the future.”

For more information about ZEISS Vision Care US, click here.

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