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Nov. 13 & 14, 2020

EyeInnovate by INVISION Magazine is the premier conference focused on helping eyecare pros grow their businesses through improved branding, marketing and trend analysis. Sessions will help retailers build skills in critical areas like effective online and offline marketing, social media management, business differentiation, specialization, and much more.

This year, EyeInnovate by INVISION Magazine will include two FREE online conference days offering the kind of roll-up-your-sleeves learning that today’s independent eyecare professionals need and want, as well as two hours of LIVE accredited continuing education at no cost to registrants.

Check out our schedule of events — details being updated daily:

Friday, Nov. 13

  • 11 a.m. ESTWhy Growing Your Online Presence Is More Crucial Now Than Ever – Trudi Charest, Co-Founder, Marketing4ecps
    In this action-packed session we will cover the leading statistics on what you need to pay attention to as far as online channels and a quick review of the top digital solutions every practice should be investing in.
  • 12 p.m. EST – Nothing Ordinary! INVISION’s Dee Carroll in a Discussion with All Three 2020 America’s Finest Winners brought to you by Alternative & Plan B Eyewear
    2020’s America’s Finest Optical Retailers winners — three female solopreneurs: Tamra Asmuth of One Hip Chic, Dr. Evie Lawson of Eyes On You, and Dr. Megan Baureis of Uptown Eyes Eyewear Gallery — discuss what it takes to become an America’s Finest; their guiding philosophies, lessons learned, and how they’ve differentiated their businesses to truly standout.
  • 2 p.m. ESTThe Brand Called You – Alan Cleinman, Founder and President, Cleinman Performance Partners
    Building the brand, setting the stage. The economic impact of marketing. Differentiation in an era of constant disruption. Keys to building the practice of the future.
  • 3 p.m. ESTLIVE CE! Specialty Contact Lenses: A Guide to Clinical Success and Practice Growth Dr. Susan Resnick, OD, FAAObrought to you by Optometry.Live from CRO Journal
    Specialty contact lenses are becoming increasingly important to meet the needs of patients within the primary care setting. This course will highlight the clinical indications, product availability and practice opportunity. Moderated by Dr. Sally Dillehay, OD

Saturday, Nov. 14

  • 11 a.m. ESTHow to Build a Digital Marketing Plan to Grow Your Eyecare Business – Kevin Wilhelm, President, Marketing4ecps brought to you by Care Credit
    Learn how to build your annual marketing strategy for 2021. Understand how to determine your practice objectives, marketing budgets, and learn tangible tactics on how to achieve your desired outcomes.
  • 12 p.m. EST INVISION with Dee Carroll: A Talk withAshley Mills of The Vision Council brought to you by Sunbit
    Dee Carroll, editor-in-chief of INVISION Magazine, and Ashley Mills, CEO of the Vision Council, have a one-on-one discussion about the changes to The Vision Council in 2020, how it will be working with independent eyecare business owners — as well as ECPs as a whole — in 2021, and what The Vision Council is anticipating as trends in the delivery of vision care going forward.
  • 2 p.m. ESTWhat Makes You So Special? – Ginamarie Wells, PhD, and Brett Moore, Cleinman Performance Partners brought to you by Alternative & Plan B Eyewear
    From Pediatrics to Geriatrics and Dry Eye to Sclerals, specialization in optometry is growing. Join Cleinman Performance Partners’ Brett Moore and Ginamarie Wells in a panel discussion as they explore differentiation and growth with three successful ODs distinguishing themselves through specialty practice and expanding their businesses with new and exciting approaches to vision care.
  • 3 p.m. EST – LIVE CE! Promoting Ocular Surface Wellness for Patient and Practice Health – Dr. Susan Resnick, OD, FAAO, brought to you by Optometry.Live from CRO Journal
    A healthy ocular surface is critical to patient comfort and vision. Proactive screening, diagnosis, and management lead to better clinical outcomes as well as ensuring patient loyalty and practice growth. Moderated by Dr. Sally Dillehay, OD



  • Chain Stores
  • Optometry Groups
  • Corporate Optical
  • Buying Groups
  • Associations
  • Alliances
  • Independent Optical & Optometry Practice Owners
  • Suppliers who want to exhibit for exposure
  • Suppliers who want to learn to market better to their customers


  • Owners
  • Managers
  • Marketers
  • Social Media Managers
  • Corporate Executive
  • Sales
  • Business Development



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