(PRESS RELEASE) MADRID, SPAIN — GVO, a global leader in the children’s market, announced a strategic partnership with WestGroupe, a leading North American eyewear company, for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024. This partnership capitalizes on WestGroupe’s robust distribution capabilities and GVO’s expertise in developing best-in-class childrens’ eyewear solutions.
Nano Vista, renowned for its revolutionary eyewear technology tailored specifically for infants, toddlers, and children, has earned international acclaim for its virtually indestructible frames and proprietary Siliflex material. In addition to Nano Indestructible, WestGroupe will carry multiple brand extensions including Nano Clip, Nano Glow, Nano Baby, Nano Sport, and Nano Sun. To meet the increasing demand for indestructible adult frames, WestGroupe will also distribute BFlex, the new adult offering from GVO.
“Our goal is to provide the best pediatric eyewear in the world and partnering with a service-oriented company like WestGroupe presents one of the greatest opportunities for our brands to excel. Leading the children’s eyewear business for our customers is an everyday challenge, and WestGroupe has the best team and a proven track record to guarantee the service we demand for our customers’ satisfaction,” says Alberto Paulet, founder and CEO of GVO.
The agreement with GVO represents a significant milestone for WestGroupe as it continues to diversify its portfolio to include category leading brands. “We are thrilled to partner with GVO to further expand the Nano Vista brand in the North American market,” said Beverly Suliteanu, vice president of Product Development for WestGroupe. ” This collaboration perfectly aligns with our commitment to providing innovative eyewear solutions that cater to the unique needs of our customers. Nano Vista is the leading children’s brand worldwide with strong brand recognition with North American moms and children and we look forward to offering the diverse range of products designed to withstand the active lifestyle of children.”