Classics are nice but unusual shapes are having a moment.
Throw in a touch of serious tech to round it all out.
Animal prints are a new neutral but with a wild side.
Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Including a new license to the market and confirmation that we are ALL worried about blue light.
Including Eye Chart-themed goods galore!
Plus cute clothes and a book to help promote patient change.
Plus a couple more comments on this years America's Finest.
There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
AI is going to be a game-changer and these tech behemoths are leading the charge.
Better sizing and no sacrificing style, everyone deserves great glasses.
Plus Oakley remakes a Marley classic and Thélios goes sustainable.
A fresh-feeling accessory PLUS a way to keep your frames (or masks!) secure? Sign us up!
Including a shout out to reps and some confidence that we're on the road back to recovery.
Including Chloé Eyewear makes a move and INVISION takes you to school.
The latest computer protection lenses and products to combat Digital Eye Strain.
A proactive round up of useful items with a little beauty thrown in.
"Sales reps are to be appreciated..."
With many businesses still reopening, sales are still down but here are some of the winners.