Including a stunning yearly planner for living with intention and planning in alignment with the cosmos.
This isn’t something you’re just buying for today — it should be something that helps your practice grow over the years.
Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
Many opticals allow poor sellers to linger, accumulate, and unknowingly take up a large percentage of their inventory. Here’s what to do instead.
The gall of some people…
Meaningful collaborations, thought-out design elements and storied histories all play out in the world of eyewear.
And there may just be a bonus tip in there for good measure!
A step-by-step plan to ensure you're well-prepared for tax season.
From retro vibes to modern edge, there is a stripe, check or dot eyeglass or sunglass out there for every wearer.
Screen-weary patients have questions, and eye docs with the answers are rewarded with loyalty and referrals.
Plus more resources to help ECPs diagnosis and treatment of dry eye disease.
45 million Americans wear contact lenses and 80% of them agree that contacts make them feel more like themselves, are you offering them the latest and...
While little more than 60% are members, nearly 40% of you just aren’t buying it.
More diversity, better equipment, broader scope of practice and advancing lens technology are just a few them mentioned.
This new staff member thought she had found her dream job but it’s seeming more and more like a dead-end. Our readers weighed in.
Strength training, trail running, cold plunges, non-fiction books, an animal menagerie, a significant other and interests in four separate businesses keep him pretty busy.
And don’t forget Galentine’s.
I WAS RECENTLY AT a dental conference and heard the saying “A goal not written down is just a wish.” It’s a fitting sentiment as we...
Including accessing sales rep sell through numbers and managed care reimbursement rates.
Simplicity and memorability are the key to this ‘First Class’ branding effort.
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